As major brands turn against cops, one company produces powerful ‘Speak Truth’ ad supporting police


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As police officers and police departments around the country come increasingly under attack from Left-wing activists and elected officials in the wake of the death of George Floyd, a Los Angeles-based watch company has produced a powerful, compelling ad that is supportive of officers.

Called “Speak Truth,” the 2-minute ad focuses on how difficult it is for police officers to keep the peace in an imperfect world, and that how too often their heroic acts that save lives go unnoticed and unappreciated.

“This world…this world is so imperfect. It’s full of pain and fear,” says Ilan Srulovicz, co-owner of Égard Watches, a luxury timepiece brand with offices in Los Angeles and Toronto, as images of a burning vehicle give way to a woman with tears in her eyes.

“Despite all the chaos, all the judgment, we know that so many of you are good,” narrator Srulovicz says, as the video focuses on a lone black police officer.

“We forget how human we are. How human we all are. Including you,” he continues while the officer stares into the camera.

“And among all the sacrifice, mistakes can be made. And bad people do exist. We know that a world without you would not be better, but far, far worse,” Srulovicz continues, as clips of police officers assisting various people, including saving lives and saving animals, play.

“And for that, we thank you. We know how much of your sacrifice goes unnoticed, and we know that the worst of you get the spotlight instead of the best. So many of you have given your lives to protect ours, to keep us safe. We will not stand by and let your work go unnoticed. We will speak truth,” Srulovicz says to a video clip of a funeral for a police officer.

The video concludes with a statistic — “Over 60 million Americans have police interactions per year, many of which result in lives being saved.”

That said, are a number of inaccuracies being made by Leftist activists seeking to “defund” or “abolish” police departments.

For example, there is no evidence of “systemic racism” in departments, and that incidents like the George Floyd killing are, in fact, extremely rare.

“A dangerous myth has been propagated by the media: that there is an epidemic of racially biased shootings of black people (primarily black men) in America, by the police,” writes Maurice Richards, chief of the Martinsburg Police Department in West Virginia since 2015 after serving 24 years as an officer and lieutenant in the Chicago Police Department.

She cited extensive, ground-breaking research by Joseph Cesario of Michigan State University and David Johnson of the University of Maryland showing that:

— 55 percent of all people fatally shot by police in the U.S. are white;

— By comparison, 27 percent of people fatally shot by cops are black (and 19 percent are Hispanic);

— While critics will note that blacks are being disproportionately killed because they comprise just 14 percent of the U.S. population, Richards — citing the research — counters, “here are racial disparities in police shootings, but the disparities are not caused by racism.”

According to Cesario and Johnson, the strongest predictor of persons being shot by police officers is the engagement in criminal activity; thus, they conclude, the best way not to be shot by cops is to not engage in criminal behavior.

“Disparities across the major races in rates of police shooting are almost entirely consistent with the rates at which members of these different races are accused by victims of committing violent crimes. In other words, the greater the number of crimes committed by white individuals in a county, the more likely a white person will be shot by the police,” Richards writes, citing the research.

“The race of the officer doesn’t matter when it comes to predicting whether a black or white citizen will be shot,” Cesario and Johnson also noted, indicating that the data show blacks are no more likely to be shot by white officers than they are black or Hispanic officers.

“Moreover, of all citizens shot by police, 90% are armed with a weapon and between 90 and 95% are attacking the police or another citizen. However, sensational and selective media coverage has resulted in the wildly mistaken belief that unprovoked shootings of unarmed citizens are common events,” notes Richards.


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