Save for a few deranged and bitter haters, Budweiser has managed to inspire a brief moment of widespread, “multi-partisan” unity by releasing a 2020 Super Bowl teaser commercial that showcases the exceptionalism of the American people.
The commercial achieves this feat by turning the denigrating phrase “typical Americans” on its head and showcasing the extraordinary things that “typical Americans” do and accomplish on a daily basis.
The ad triggered highly positive responses from conservatives. Even some liberals suggested it could have been a campaign ad for socialist Democrat presidential candidate Sen. Bernie Sanders.
“Typical Americans—this could have been A Bernie Sanders ad-for a true democracy that works for all of US typical Americans. Great ad-you should think about all of US typical Americans and vote 4 Bernie. Peace & Love,” one Sanders groupie wrote.
Considering that Sanders once declared that “when you’re white … you don’t know what it’s like to be poor,” it’s not really clear how his campaign fits even remotely with Budweiser’s patriotic, pro-ALL Americans message.
Note also that Sanders believes #BlackLivesMatter versus #AllLivesMatter …
Typical Americans—this could have been A Bernie Sanders ad-for a true democracy that works for all of US typical Americans. Great ad-you should think about all of US typical Americans and vote 4 Bernie. Peace & Love.
— jody marmel (@jmarmel) January 23, 2020
Is this ad low-key endorsing Bernie? Because if you take away labels his positions are BY FAR the most popular. #Bernie2020
— Desmond Tsuga ??+??=?? (@DesmondTsuga) January 24, 2020
But at least these pro-Sanders folks appreciate the ad. The same may not be said of some far-left “progressives” who relish today’s cancel culture, and ever so typically, responded to the ad by kvetching about America, about President Donald Trump, about police officers, about federal immigration laws, about this, about that, etc.
This showed up in my feed right after a video of a man being reunited with his child who was held in a cage for months by this administration. Typical America.
— Anne-Marie Dorning (@BostonAnnemarie) January 24, 2020
I love our country I have fought for our country. That is more than what this president has done. Budweiser made this commercial political that’s all I had to say
— Theresa Overcash (@spacechick1958) January 24, 2020
Sure hope these “typical Americans” showed here got compensation for being used to promote for this million dollar company that used a collaboration of other people’s viral content to create an ad for the super bowl
— Bri Gowdy (@bee_the_lights) January 24, 2020
So how will this commercial help us replace Trump?
— Doug (@geodug) January 24, 2020
Please no cop Propaganda #CoppaGanda
— Ball Of Game (@ballofgame) January 24, 2020
What? A big huge propaganda machine?
— Joe Blais (@joeblais401) January 24, 2020
Typical commercial. African Americans are not well represented. For me, it missed the mark & included subtle propaganda. Happy to see the women’s team tho…
— AnUnregulatedUterus (@NikkiOrkid) January 24, 2020
Start by dealing with White Supremacy otherwise this statement is just corporate propaganda.
— Joseph (@joseph984) January 23, 2020
I can’t wait to see what kinda propaganda we get in this year’s halftime show
— FightFan101 (@JoshuaSkipper7) January 23, 2020
As is ALL advertising and entertainment.
— NJProgressiveIndie (@NJProgIndie) January 24, 2020
But these deranged responses appear to be far and few between, to the point that it took an extra amount of digging to even locate them. For it turns out that most Americans seem to greatly appreciate patriotism, never mind politics.
Here’s what MOST of the people replying to Budweiser’s video are saying:
My goodness ❤️, I’ve never wanted to be more typical in my life!??♥️♥️
— Susan Deibert (@DeibertSusan) January 23, 2020
OMG. I actually cried! I’m a white New York City lady who tells my students that I grew up in a city where we did cared about one another and didn’t notice color or religion. We just had “friends”. I tell them one person CAN make a difference. Love this.
— Laura (@escimom1) January 23, 2020
The gentleman taking his shirt off giving it to the homeless guy ? I love it
— StrongBlackWoman (@MrsRJ_48nFit) January 23, 2020
Ok, that made me cry…just a little. Good on you Budweiser. Good on you.
— JaneJensen (@JaneJensen) January 23, 2020
Cheers #Bud I actually really like this! Already my fav Super Bowl commercial
— Deplorable Dickhead (@KevinACaron) January 24, 2020
THIS is the unifying good we needed to see between people in what feels like a divided time. #everybodyloveeverybody
— Lauren Evans (@LaurenM_Evans) January 23, 2020
Not usually a #Budweiser guy but I’m gonna knock back a few for this. A major company doing a little something to advertise some humanity and unity during such conflicted times is worth praise. I never understood the ability to look at people and see stereotypes or hate. ?
— Stefan Eiermann (@Skkwerl01) January 24, 2020
Of course, there are also some Trump supporters who — just like the Sanders supporters — have interpreted the ad as a veritable campaign ad for their preferred candidate.
These are not typical Americans. They are exceptional Americans. That 63 million Americans voted for Trump proves that point.
— Samuel B. Roberts (@maravillage44) January 23, 2020
That’s right! Sixty three million and more coming this year; love #America, Love #Trump, Love the progress our #GreatCountry is making! Get on board #TheTrumpTrain for #AmericaFirst and toast with our very own Premiere #Budweiser!???❤️?
— MLBTrump ? (@enlightnup) January 24, 2020
Replace TYPICAL with MAGA!
— Trump is Batman (@Trump_Is_Batman) January 23, 2020
To be fair, unlike Sanders, Trump has actually made America a significantly more exceptional place.
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