Saturday Night Live served up another skit over the weekend targeting the Hallmark Channel to show how woke they are in supporting the LGBTQ community.
The cheesy production, titled “A Winter Boyfriend for Holiday Christmas,” comes in the wake of the controversy over Hallmark Channel pulling a TV commercial of two lesbians kissing during a same-sex marriage.
The setting is a dating show featuring a bachelorette and three eligible bachelors, in a play on an alleged lack of racial diversity in Hallmark’s Christmas movies.
As the skit drew to a close, Aidy Bryant, who was playing the dating show host, made a subtle reference to the controversy over two women kissing.
“The true reason for Christmas is husband,” she gaily declared. “I’m Emily Kringle for Hallmark, reminding you to stay straight out there.”
The controversial ad featuring two women kissing to celebrate their nuptials was for a wedding planning and registry company, Zola.com.
The ad can be seen below:
The conservative group One Million Moms launched a petition calling for Hallmark “to stay true to its family friendly roots that so many families have grown to love, and to keep sex and sexual content – including the promotion of homosexuality – out of its programming.”
“The Hallmark Channel has always been known for its family friendly movies. Even its commercials are usually safe for family viewing. But unfortunately, that is not the case anymore,” One Million Moms said on its website.
“Parents need to know they could now come face-to-face with the LGBT agenda when they sit down to watch the Hallmark Channel,” the group added.
The group would later add Crown Media Family Networks CEO Bill Abbott confirmed Hallmark Channel pulled the Zola commercial, saying that it had aired in error.
For what it’s worth, Zola is standing by the commercial, saying in a statement that it was intended to be inclusive, and that “all kinds” of couples will be featured in future advertising.
“We stand behind this commercial 150%. We want all couples to feel welcomed and celebrated and we will always feature all kinds of love in our marketing,” the company said in a release.
Not content with one skit on the matter, Saturday Night Live also touched on it in the Weekend Update skit.
“The group One Million Moms is boycotting the Hallmark Channel for airing a commercial featuring a same-sex couple getting married and kissing,” co-anchor Michael Che said. “Ladies relax, if your kid is watching the Hallmark Channel, he already gay as hell.”
In today’s cancel culture, Hallmark now faces a potential boycott from the LGBTQ community, as seen in a response from GLAAD President and CEO Sarah Kate Ellis.
Calling the decision “discriminatory” and “hypocritical,” Ellis called on advertisers to take note.
“As so many other TV and cable networks showcase, LGBTQ families are part of family programming,” she said in a release. “Advertisers on The Hallmark Channel should see this news and question whether they want to be associated with a network that chooses to bow to fringe anti-LGBTQ activist groups, which solely exist to harm LGBTQ families.”
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