It looks like 24/7, wall-to-wall impeachment coverage isn’t going to keep the lights on over at CNN for a whole lot longer.
Anderson Cooper, Chris Cuomo, and Don Lemon are looking at the lowest primetime viewership that they’ve seen in 3 years, and that has to sting.
Fox News led the pack with 2.2 million viewers from 9-11 PM EST November 25 through December 1. MSNBC was a distant second with 1.3 million viewers during the same time. Bringing up the rear was CNN with an abysmal 643,000 viewers, and is doing particularly poorly among the coveted 25-54 age group.
While one might be apt to blame the poor ratings on the holiday season, it is worth remembering that just because there was a holiday doesn’t mean it was a slow news week. Bloomberg entered the race, the impeachment inquiry was ongoing, President Trump pardoned Navy SEAL Eddie Gallagher, and the president made a surprise trip to Afghanistan to celebrate Thanksgiving with our American troops.
In fact, Fox News has been the most popular cable network channel for the 47th week straight, with a total of 1.3 million average daily viewers. This makes it as watched as channels like Nickelodeon and Hallmark.
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FNC beat CNN and MSNBC combined in both total day and primetime viewership. “The Five,” which airs at 5 p.m. ET, even beat MSNBC’s “The Rachel Maddow Show” among total viewers for the week.
As CNN posted historic lows, episodes of “Hannity,” “Tucker Carlson Tonight,” “The Ingraham Angle,” “The Story with Martha MacCallum” and “Special Report” with Bret Baier accounted for 15 of the 30 most-watched telecasts across all of cable during the holiday weekend.
Even House Speaker Nancy Pelosi’s desperate town hall following her announcement of articles of impeachment couldn’t manage to rally their ever-dwindling fanbase. It “only averaged 1.6 million viewers and 410,000 in the demo on Thursday night, well behind both Fox News and MSNBC in both categories.”
Perhaps it isn’t only the breathless coverage of Trump that is turning viewers off.
Perhaps it also has something to do with the on-air personalities at CNN behaving poorly. They have Brian Stelter, who is outraged by something new every day and almost always ends up making himself look silly. Chris Cuomo, who flipped out when a random man off the street referred to him as “Fredo.” Don Lemon, who is almost as obsessed with race as Rev. Al Sharpton. Anderson Cooper, who makes a habit of berating the women of the Trump administration. Alisyn Camerota, who couldn’t be more progressive if she tried. And Kate Bennett, who seems to be under the impression that Melania Trump’s fashion is a cryptic message in support of the “resistance.”
It shouldn’t surprise anyone that the dedicated anti-Trump channel is doing so poorly, especially given Trump’s increasing approval numbers in spite of impeachment. It would appear that the rest of the country isn’t on board with the message that CNN is sending.
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