Who knew that Minnesota was Krispy Kreme-free? The North Star State is indeed, for eleven years running and residents there are clearly jonesing for the delicious donuts.
So much so that an enterprising Minnesota college student was driving 270 miles to Clive, Iowa, every Saturday to buy as many as 100 boxes of donuts and drive home to sell the treats.
The operative word being “was,” as Krispy Kreme has shut down his operation, saying it was a liability for the company, according to the Associated Press.
Jayson Gonzalez, 21, would drive for four hours away and pack his car full of boxes of donuts to offer them to his Twin Cities-area customers, Fox News reported. He would charge $17 to $20 for a box of 12 donuts and had some customers pay $100 per run.
On a Facebook page set up for his operation, titled Krispy Kreme Run Minnesota, the student broke the bad news.
“I bear some bad news,” he wrote. “Unfortunately the run for this Saturday will not be taking place, as I have been told I have to shut down operations. I figure it would come eventually, but it arrived early with the surrounding articles.”
Gonzales appears to be taking it all in stride, adding: “Life happens, and it could be a sign that something else [is] meant to be.”
Krispy Kreme told the AP in a statement that they are looking into the situation.
“We appreciate Jayson’s passion for Krispy Kreme and his entrepreneurial spirit as he pursues his education,” the statement read.
One can only hope that a few company executives are putting their heads together to find a win-win here for all involved. A decision that’s sure to bring some earned media their way.
“I’m so sorry!” wrote one Facebook user. “Glad I got in on one order, first ones I’ve had since they closed all the MN stores. Maybe they should set you up with a corporate vehicle, like a food truck.”
Gonzales responded by saying, “Sounds like I would have to open a franchise.”
A more defiant user encouraged the student to continue his “brilliant niche,” which he described as “an ingenious way to help pay for college.”
“Tell Krispy Kreme to stick it!! You’re not doing donut ‘resale,’ you’re providing a Delivery Service. You’re charging for delivery, not the donuts!!” wrote the Facebook user. “If they had shops in your area your service would not exist. Besides, you’re buying 100 boxes of donuts, why should they care where they go after those boxes leave the shop?”
One woman said she would be contacting Krispy Kreme to give them a piece of her mind.
The apparent customer wrote: “Thank you for bringing us those delicious donuts, I’ll definitely be contacting corporate and giving them a piece of my mind too. Good luck on your future adventures!”
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