Singer and actress Jennifer Lopez and her fiance, retired MLB star Alex Rodriguez, will be the faces behind a new line of allegedly “restaurant-quality” but affordable frozen meals slated to be sold both at Walmart and through an online subscription service.
The new line, dubbed Tiller & Hatch Supply Co., will feature “eight restaurant-quality dishes created by Bruce Hecker of Bruce’s Catering, known for serving the entertainment industry,” according to a press release published Monday.
All of the meals, which will cost consumers between $2.85 to $3.00 per “serving,” are “designed to be flavorful, nutritious and budget-friendly.”
The total prices range from $60 for four meals delivered every other week up to $114 for eight meals delivered every other week:
The meal options range from a low 190-calorie/serving “chicken tortilla stew” with five servings to a high 400-calorie/serving “farfalle pasta” with four servings.
The options seem to be geared primarily toward families.
“This is an option we wish had been available to our families growing up,” Rodriguez said in a statement. “We are committed, like Tiller & Hatch, to doing good.”
“This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country.”
A new meal company, Tiller & Hatch, backed by JLO & ARod is launching online & at Walmart. Meals start at less than $3 per serving. pic.twitter.com/brEdUe0VEN
— Tonya Garcia (@tgarcianyc) October 21, 2019
A portion of the proceeds from sales of the line, which was reportedly “developed in partnership with preeminent brand developer Launched.LA,” will go toward benefiting “a variety of shelters and charities working to fight hunger,” according to the press release.
Unlike the frozen meals currently available for sale in the market, Tiller & Hatch Supply Co. won’t be made for the microwave but rather for an electric pressure cooker.
“Tiller & Hatch is the first frozen meal brand designed for an electric pressure cooker, which dramatically reduces preparation and clean up,” the press release reads.
Lots of slow cooker frozen foods out there, but how about one for a pressure cooker? Tiller & Hatch Pressure Cooker Meals has that covered. Cooks in 11 minutes. pic.twitter.com/gR9hzSOJWE
— Tom Vierhile (@TomVierhile) September 16, 2019
“We are redefining the frozen meal — eliminating time in the kitchen and maximizing time at the dinner table making family memories over delicious meals, all at a reasonable price,” Launched.LA co-founder Sean Kane said.
“Partnering with Alex and Jennifer was a natural fit; they both understand the importance of family time and are committed to making healthy and nutritious meals available to all families, which is the foundation of Tiller & Hatch.”
Neither Lopez nor Rodriguez had tweeted anything about the launch as of Tuesday morning. Meanwhile, Tiller & Hatch’s Twitter account remained completely empty:
The line appeared to be performing just fine despite the lack of social media promotion. As of Tuesday, in fact, Tiller & Hatch Supply Co. meals were already sold out at several Walmarts in Raleigh, North Carolina:
Consumers may also purchase the meals from Tiller & Hatch’s website, though not individually.
“We currently only offer our meals through our subscription bundle service,” the site notes.
Below is a list of the eight meals available for purchase at a local Walmart or via one of the company’s subscription plans:
Farfalle: “An Italian-inspired dish with savory, full-bodied flavor. Chicken, heavy cream, mushrooms and Marsala wine combine for the perfect pasta – every time.”
Southwestern Style Minestrone Soup: “A fusion cuisine twist on the comforting classic – this minestrone is made with mountains of flavor. Vegetables, beans, and savory seasoned meatballs = lots of flavor and love in one.”
Italian Style Stew: “A hearty, healthy stew inspired by classic, Italian comfort food. Whether you make it for family, or friends, or just for you, it’ll be a memorable meal experience.”
Farfalle Pasta: “A classic marinara pasta that tastes like it’s been simmering all day and fills you up fast with low-fat ground turkey. It’s feel-good food that’s also good for you.”
Chicken Tortilla Stew: “This colorful southwestern stew is a true culinary delight. With warm spices and fresh flavors, it’s perfect for any time of the year. And no one needs to know you made this magic in minutes.”
Santa Fe Style Pasta: “Fantastic fusion cuisine has never been so easy. This chicken and pasta covered in creamy tomato sauce with a hint of chipotle smokiness is sure to become a family (or party!) favorite.”
Cajun Style Chicken Stew: “A classic recipe right from the bayou, this savory, smokey and aromatic stew is super satisfying with deep layers of flavors. Ready in minutes, but tastes like it’s been simmering for hours.”
Coconut Chicken Stew: “A delightful dish bursting with flavor. Coconut milk and cayenne. Ginger and lemongrass. Chicken, sweet potato, carrots, cauliflower, and more. It’s a flavor explosion!”
Lopez last made headlines after the release last month of the controversial film “Hustlers,” in which she plays the ring leader of a gang of strippers who lied, stole from, drugged, and hustled “pathetic” wealthy Wall Street-affiliated men for their money.
Rodriguez likewise last made headlines when he was caught on the toilet.
Photo of A-Rod on the toilet blows up the internet and NYC privacy laws won’t protect him https://t.co/M6VSh3PvTO
— Conservative News (@BIZPACReview) May 18, 2019