A Ford dealership in South Carolina is bringing a patriotic approach to its car sales in the hopes of boosting business.
“Cars, God, America, and guns,” Fox Business host Maria Bartiromo announced Wednesday, saying the dealership is “banking on all four” in a new promotion.
(Video: Fox Business)
Carolina Ford in Honea Path launched the “God, Guns, and America” marketing plan after a discussion on what appeals to buyers in the town with a population of 3,700, Fox Business’ Lauren Simonetti said on “Mornings with Maria” Wednesday.
As many in the community that bills itself “The Little Town with a Big Heart” are hunting enthusiasts, the idea was born to incorporate rifle sales into the purchase of a car. Every purchase made in the months of October and November will include a free Bible, an American flag and a $400 voucher for a Smith & Wesson AR-15-style rifle.
If a buyer chooses not to use the voucher or does not want to use it toward the purchase of a weapon, the money can be deducted from the price of vehicle purchase instead, Simonetti explained.
“You purchase a vehicle [and] you will be actually leaving the dealership with a Bible and your American flag. We will give a voucher to you to go to a local reputable gun store,” Carolina Ford General Manager Derrick Hughes told WSPA.
The plan seems to be working as sales at the dealership are reportedly up and some buyers have traveled from a few hours out of town to make their vehicle purchase specifically at the Carolina Ford location.
“We’ve had people from as far as Texas [and] Pennsylvania. I think we’ve had a couple of them from Oklahoma,” Hughes said.
The $400 voucher can be used at Locked N Loaded, in Abbeville, for a Smith and Wesson AR, or for any other items in the store.
“They can spend it on fishing equipment. They can spend it on hunting [equipment],” owner Jay Ashley told WSPA.
But he also clarified that the store was not just giving the guns away and noted that anyone with a voucher must still pass required background checks.
“What we don’t want is someone who bought a car and they know they can’t buy a firearm to give that to somebody else to come in here and get it,” he said. “Not going to happen! We will squish that. We know the name of the person who bought the car, who signed [for it] and that’s why we require a copy of their driver’s license.”
Naturally, the promotion sparked its share of criticism on social media where gun control advocates blasted the dealership and its manager.
This is disturbing in so many ways.
— Teresa Gibson (@teresatgibson) October 8, 2019
@Ford you need to end this
— Angela Casale (@AngCasale09) October 8, 2019
Using God and guns to sell cars. They must not get irony. Or, the Bible. Definitely never buying a car from this bunch of idiots.
— Terry–Great and Unmatched (@paintbynotes) October 9, 2019
“We are not taking a political stance in any way shape or form,” Hughes told WYFF News 4. “We are all country folk, God-fearing people. We are very patriotic people, believe in our country and salute our military”
“We are not forcing anyone to take the gun. They can use the voucher for sporting equipment, fishing or archery equipment,” Hughes said. “They can also choose a different gun.”
Many Twitter users thought the promotion was a great idea.
What a brilliant sales pitch…makes me wish I was in SC, I’d definitely consider buying an F-250 4×4 from them!
— Timmy Spillane (@jamminfool) October 9, 2019
— Pamela McNeff Smith (@PamelaMcNeff) October 9, 2019
Praise the Lord and pass the ammunition
— Dan Marsh (@drmkrm84) October 9, 2019
I know where I’m heading to this weekend.
— Barry Aden (@BCA2812) October 9, 2019