The complicated world of social media proves once again to be more than some can master.
The marketing company Kickass Masterminds finds itself at the center of a firestorm after posting a bikini photo of an applicant on its Instagram account as an example of unprofessional behavior.
Never mind that the photo of Emily Clow was taken during leisure time and posted on her personal Instagram page.
The 24-year-old Texas woman took to Twitter to say she was being “objectified” by the company.
“i was objectified earlier today by a company because of a picture of me in a bikini. they claimed it made me an “unprofessional.” they screenshot the photo, posted it on their insta story and called me out,” she tweeted.
“i am still baffled that the company handled it in such a manner,” Clow added.
i was objectified earlier today by a company because of a picture of me in a bikini. they claimed it made me an “unprofessional.” they screenshot the photo, posted it on their insta story and called me out.
i am still baffled that the company handled it in such a manner.
— Emily Clow (@emilyeclow) October 1, 2019
Amid a furious backlash, Kickass Masterminds appears to have taken its Instagram account private, but a social media user captured a screenshot and shared it online.
“This girl applied for an internship at a company, and they put up this screenshot of her in a bikini on their company Instagram, publicly telling everybody they wouldn’t hire her because of this photo,” the tweet read.
This girl applied for an internship at a company, and they put up this screenshot of her in a bikini on their company Instagram, publicly telling everybody they wouldn’t hire her because of this photo. pic.twitter.com/aRQF7CqfSF
— SheRatesDogs (@SheRatesDogs) October 1, 2019
One caption overlaid on the photo read: “PSA (because I know some of you applicants are looking at this): do not share your social media with a potential employer if this is the kind of content on it.”
Another caption read: “Go on with your bad self and do whatever in private. But this is not doing you any favors in finding a professional job.”
A scan of Clow’s Instagram page shows plenty of photos of her in a bikini, showing off her thin, toned body in various places. But the images are tastefully done, just as plenty of women do every day.
Clow shared an image of the company’s LinkedIn profile describing itself as a service for “rebellious company owners.”
“this is f*cking hilarious, considering,” she tweeted.
this is fucking hilarious, considering pic.twitter.com/dmjABdm4s3
— Emily Clow (@emilyeclow) October 1, 2019
Kickass Masterminds founder Sara Christensen apparently disputes that Clow was “disqualified” because of the post.
“The woman in question was not disqualified because of her social media profile. In fact, she was not disqualified at all. There was no communication to her saying she was disqualified,” Christensen said, according to the Daily Mail.
Either way, the marketing company may need to put its talents to work repairing its own image after the responses seen from social media users.
What’s more, the company doesn’t appear to adhere to the same standards that it expects applicants to meet.
Here’s a sampling of those responses from Twitter:
You should write an article about this experience and share it on your LinkedIn! Turn this negative experience into a positive one for your career! ?
— Mølłÿ Cøütø (@bringtheMolly) October 1, 2019
I hope you SUE. get your coin.
— M.DOOM (@MotherOfDoggons) October 1, 2019
I bet they don’t do the same when their male employees have pics of themselves in bathingsuits
— Girlypox (@shellavik) October 1, 2019
I reported their instagram account for harrassment and bullying ✌?
— alyssa (@itsalyssa_12) October 1, 2019
just saying – it IS possible to look hot in a bikini AND be good at marketing. looks like you dodged a shitty work environment and I’m sure you’ll find something better ?♀️
— ally (@allytraphagen) October 1, 2019
the irony here is that they have a bathing suit photo posted on their “professional” Instagram pic.twitter.com/h9yQwIe2og
— BrOOke? (@belizmarq) October 1, 2019
How is this professional?? pic.twitter.com/CIpg4hBqEJ
— Josc (@joscelyn_lilly) October 2, 2019
“We won’t hire you because you wear underwear sometimes when you aren’t at work.”
That. That’s how this sounds.
— Sarah McGonagall (@sarahmcgphoto) October 1, 2019
I just checked, the whole company is basically all women, which somehow makes it even worse???
— *blood*sucker ?? (@iamsuckeriam) October 1, 2019
AND she’s complaining now about how people didn’t follow her exact directions when applying for the job pic.twitter.com/zkEzLG7uQc
— Neon Cowboy (@sararahb) October 1, 2019
This is absolutely disgusting, who cares if she has a pic of herself in a bikini (which she looks bomb af btw), this has nothing to do with how she works and if she’s a good employee or not. Shame on @kickassmasterm , it’s even worse bc I expected this from a man not a woman
— Brenda Rios (@brendarios1997) October 2, 2019
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The longest-tenured writer at BizPac Review, Tom grew up in Maryland before moving to Central Florida as a young teen. It is in the Sunshine State that he honed both his passion for politics and his writing skills.
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