Trader Joe’s caves to PETA: no more circus elephants on peanut boxes

People for the Ethical Treatment of Animals (PETA) had a victory of sorts this week. The animal rights group praised Trader Joe’s after the company decided to redesign some of its product packaging. One major change will be the removal of circus elephants.

PETA told Fox News in a statement that they had previously reached out to Trader Joe’s about their use of circus elephants on the packaging for products like peanuts, toilet paper, and peanut butter. PETA took issue with the images because of the historical “standard practice to beat, shock, chain, and whip elephants” and other animals used in circus performances.”

(Photos by Michael Brochstein/SOPA Images/LightRocket via Getty Images/MARK RALSTON/AFP/Getty Images)

Trader Joe’s has not confirmed the changes nationwide, but PETA says CEO Dane Bane told the organization that once the current product is moved and new packaging needs to be made, the circus elephant image will be retired.

“The new designs at Trader Joe’s perfectly reflect that our society no longer tolerates beating elephants into submission for circus shows,” PETA Foundation Deputy Director of Captive Animal Law Enforcement Rachel Mathews said. “PETA looks forward to seeing other compassionate companies follow Trader Joe’s lead and ditch old-school imagery that normalizes cruelty to animals.”

PETA has asked companies to change what they find to be offensive imaging before. A year ago they asked Nabisco to remove the animals in circus train cars on the packaging for their Barnum’s Animal Crackers. The animal crackers now sport images of freely-roaming animals.

The fact that changing imaging on Trader Joe’s peanut butter was even something PETA made a priority shows how mixed up the company is and how useless their work can be. Does taking an elephant off a jar of peanut butter really help animal rights? Does it really matter to anyone?

On top of making Nabisco change their animal crackers packaging, the other groundbreaking work the organization has done includes running a Thanksgiving ad that attempted to shame turkey eaters. “Be thankful you’re not a turkey,” the ad from the always fun group said.

Social media reaction to PETA’s latest success has taken on the usual mocking tone the group receives when they make headlines.


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