Macy’s pulls ‘fat-shaming’ plates after handful of blue-check Twitter accounts complain it’s ‘offensive’

Macy’s quickly pulled a product from shelves after an outcry from the left warned about encouraging eating disorders.

The retailer’s dinner plates, made by a brand called Pourtions, were pulled and an apology quickly issued after controversy erupted over the portion control circles on the dinnerware.

(Image: Wikimedia)

Plates featured circles labeled, “mom jeans,” “favorite jeans,” and “skinny jeans” in increasingly smaller rings, as seen in a tweet posted by science correspondent for the CBS series “Innovation Nation,” Alie Ward,  who asked how to get the plates banned “in all 50 states.”

According to the Pourtions website,  the plates were meant to provide “helpful — and hilarious — visual cues” to “spice up your dinner table, and your conversation.” They were being sold at Macy’s in-store concept shop, Story.

Hours after Ward’s tweet, the company replied.

“Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product,” Macy’s replied on Twitter. “It will be removed from all STORY at Macy’s locations.”

Ward applauded the spineless move but warned she would be keeping out an eagle eye to be sure the plates did not resurface.

Others triggered by words an images on dinner plates joined the backlash, decrying the “toxic message” sent by the product.

One Twitter user thought to improve the plates with a different set of phrases.

Ward clarified that her call to ban the plates wasn’t really meant literally.

“I wasn’t being literal at all in terms of a legal ‘ban,’” Ward told HuffPost, explaining that she “just wanted to show the world how insidious beauty culture, and in this case one that shames women, can be. But I wanted Macy’s to know that what they carry and display matters, it can hurt people, and they’re accountable for it.”

Body positivity activist Jameela Jamil jumped in with a tweet that left no doubt about her view.

Macy’s doubled down on its cowering retreat, assuring “The Good Place” actress that the awful plates had been removed after receiving “the complaint.”

“We apologize to our customers,” the retailer added after telling HuffPost that it “quickly removed the plates” from the flagship store in Manhattan’s Herald Square – the only place they were being sold.

The president of Pourtions regretted that the product, which was “meant to be a lighthearted take on the important issue of portion control,” ended up potentially being “hurtful to anyone.”

“Pourtions is intended to support healthy eating and drinking. Everyone who has appreciated Pourtions knows that it can be tough sometimes to be as mindful and moderate in our eating and drinking as we’d like, but that a gentle reminder can make a difference,” Mary Cassidy told HuffPost.

“That was all we ever meant to encourage. We ourselves use our glasses and plates every day to help us take our own advice. We know this is serious business. We also believe a touch of humor can, for some, be just the right touch,” she said.

With the outrage pouring out on social media, many Twitter users wondered if any on the left actually have a sense of humor.

Frieda Powers

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