‘Racy’ chocolate ‘yoga bunny’ titillates some, gives rise to hopped up social media reactions

A chocolate Easter treat sold by British retailer Marks & Spencer has garnered the attention of some of social media’s most twisted minds.

The bunny-shaped confection seems to be innocently aimed at yoga practitioners … posed in the “downward dog” position–a common yoga position on all fours, with straight arms and legs.

Needless to say, some rude or snarky tweeters were quick to stir up some attention by commenting it is sexually suggestive.

Most of those commenting seem to be mocking those who see the product as seductive.

Yes, rabbits are known for their reproductive prowess, but it’s a bit of a “stretch” (sorry) to see any kind of seductive suggestion there. And, oh yes … some would say chocolate IS a kind of aphrodisiac. It’s not difficult to jump on board with that romantic notion.

Marks & Spencer denies any suggestiveness was on purpose but is more than happy to take the publicity. Their Twitter page is hosting a little poll …

Here’s something else to chew on … did you know that there are yoga classes with bunnies? Yep … it’s a thing, so this actually could make more sense from a marketing standpoint than it might at first glance.

Marks & Spencer was founded in 1884 and is a major, upscale, multinational retailer with its headquarters in Westminster, London. The company specializes in selling clothing, home products, and luxury food products and is listed on the London Stock Exchange.

The company boasts a strong brick and mortar presence in the United Kingdom as well as internationally. The M&S ecommerce site is impressive but inexplicably the trending Yoga Bunny can only be acquired in person in an M&S store.

Now as a practical matter, should you be fortunate enough to get your hands on an M&S Yoga Bunny, you’ll be faced with the age-old conundrum –where do you bite into a chocolate Easter bunny first? It seems the tail would be a natural starting point in this case … not usually a natural or intuitive choice with most bunnies.

Of course, the only way to truly test for that great truth is to let the children decide. Watch them find their baskets, tear into the compelling confection’s packaging, and chomp … there’s your answer.

Easter this year is April 21, so if this post does nothing else for you, it is a reminder to start getting those Easter baskets prepared.

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Victor Rantala

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