Dick’s Sporting Goods says it will pull hunting rifles from 125 stores. Social media offers possible hilarious replacements

Screengrab Dick’s Sporting Goods

It was a just over a year ago that Dick’s Sporting Goods announced that it would no longer sell “assault-style” rifles and high capacity magazines, and would stop selling firearms to anyone under 21 years of age.

The company cited the safety of children in making the decision, which followed the Stoneman Douglas High School shooting earlier that month that claimed the lives of 17 people.

With the decision seemingly not hurting the bottom line, Dick’s Sporting Goods has decided to push further in, announcing Tuesday that it will stop selling hunting rifles and ammunition at 125 of its stores, the Pittsburgh Tribune-Review reported.

As of last month, the company reportedly operated 729 Dick’s Sporting Goods stores across the United States.

CEO Edward Stack said the decision was made after a test run at 10 stores last year, with the gear being pulled in the third quarter and those stores posting strong sales and profit margin numbers in the fourth quarter, according to the Tribune-Review.

Overall, fourth-quarter sales were down and Dick’s stock dropped over 10 percent, from a Monday close of 38.89 to 34.61 as of Tuesday’s close.

More than one gun manufacturer has already ended its relationship with the sporting goods company over its stance on long guns, which includes the hiring of lobbyists on Capitol Hill to promote additional gun control, though it’s not clear if this was a factor in this week’s decision.

But then, Dick’s Sporting Goods’ moral indignation was clear to see when it opted to destroy its inventory of assault-style weapons instead of returning the merchandise to the manufacturers as retailers normally do.

In making Tuesday’s announcement, Stack said the company will replace the rifles and ammunition with merchandise it believes will sell better and it made for social media hilarity.

Here’s a sampling of some possibilities from Twitter.

 

And while the company weathered last year’s decision fairly well, given that their stock not only held its own, but grew a little in value prior to Tuesday’s plunge, social media users are convinced Dick’s is “done.”

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