An advertisement during Sunday’s Super Bowl on the launch of the NFL’s 100th season has garnered extensive praise for its director.
Peter Berg, who directed “Lone Survivor,” the 2013 biographical story of Navy SEAL Marcus Luttrell, was lauded for the 2-minute commercial that aired during Super Bowl LIII and featured an amazing collection of the National Football League’s legends and current stars.
Actor Mark Wahlberg, who portrayed Luttrell in “Lone Survivor,” gave a shout-out to his former director for the “badass commercial” on his Instagram page.
The spot, called “The 100-Year Game,” featured more than 40 past and present players including Tom Brady, Jim Brown, Joe Montana, Dick Butkus, Peyton Manning, Deion Sanders and Terry Bradshaw.
Mayhem is unleashed during a black-tie event at a banquet hall as NFL commissioner Roger Goodell delivered a speech in the spot’s opening. Oakland Raiders running back, Marshawn Lynch, made a play for the multi-tiered cake nearby his seat but caused the gold football perched atop the creation to fall to the ground when he lost his balance.
“Oh, boy,” Manning quipped, knowing what was about to happen next.
And what happened was controlled chaos as Berg’s spot followed tuxedo-clad football players doing what they know best, while smashing tables, champagne glasses and ultimately, the cake.
“It’s crazy. Odell (Beckham Jr.) comes in, Saquon (Barkley) goes out. Jim Brown comes in, Joe Montana goes out. They just keep coming and we just try to keep up,” Berg told The Hollywood Reporter on shooting the commercial, which took three days to film in Los Angeles.
“It’s pretty emotional,” he said. “You see the young, the not-so-young, the middle-aged and the older guys and it makes you actually think about growing up and about life.”
The ad kicked off a yearlong celebration of the NFL’s 100th season which will run through to next year’s Super Bowl LIV in Miami, Florida. Berg, who also directed “Friday Night Lights” and “Patriots Day,” did not think it was possible to get the players altogether.
“When I first got this script I didn’t think it was real,” Berg told The Hollywood Reporter. “I thought they were joking, they wouldn’t be able to get all these football players together.”
Viewers of Sunday’s big game appreciated the effort and gave Berg high marks for the spot.
100 years of football commercial was the best football action I have watched in the last 90 minutes. #BaldysBreakdowns
— Brian Baldinger (@BaldyNFL) February 4, 2019
That was easily the best commercial of the night. No one else comes close.
— Bo Diddly (@OrangeL83619933) February 4, 2019
— Jordan Patu (@Jordan_Patu) February 4, 2019
Or indeed the game ?
— Lazy Gaga (@PeitaTweets) February 4, 2019
First sense of enjoyment all night
— george hagerty (@hagfish118) February 4, 2019
Best commercial, maybe ever.
— King Casual ? (@ItsKevinwithanL) February 4, 2019
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