Egard Watches, a 7-year-old manufacturing company, and distributor of intricately designed “timepieces,” published a formal “response” to Gillette’s controversial “toxic masculinity” ad.
Published on YouTube Tuesday, two days after Gillette published an advertisement that appeared to smear all men as predatory bullies suffering from so-called “toxic masculinity,” Egard Watches’ ad instead celebrates the many sacrifices men make daily in their lives on behalf of others.
“What is a man? Is a man brave? Is a man a hero? Is a man a protector? Is a man vulnerable? Is a man disposable? Is a man broken? Is a man trying? We see the good in men,” a narrator says as shocking statistics about the reality of manhood appear across the bottom of the screen.
The statistics cited by the watch manufacturer include the fact that:
- “Men account for 93% of workplace fatalities.”
- “Men compromise over 97% of war fatalities.”
- “79% of all homicide victims are male.”
- “Nearly half of fathers without any visitation rights still financially support their children.”
- “Men account for 80% of all suicide victims.”
- “75% of single homeless people are men.”
Though not cited by Watches, statistics also show that 89 percent of all men will be the victim of at least one violent crime, men are twice as likely to be victimized by strangers than women and men receive 65 percent longer sentences than women for the same crime.
The watch manufacturer’s CEO, Illan Srulovicz, reportedly made the video as a tribute to his father:
The owner of the brand is a man. Respect. pic.twitter.com/g0pu4LVOew
— Andrew Ryan (@San_Gioacchino) January 17, 2019
“I made this brand for my father as a tribute to him… I made this video alone… it’s my voice, my editing,” he wrote as a comment to his video, according to BigLeague Politics. “I feel that standing up for what I see is the best tribute to him as well. It means a lot that other people such as yourself feel the same.”
“I can not tell you how many people told me not to make this video and how it would ruin my brand. People have become scared to portray men in a positive light and that realization made me realize I had to do it even if it meant risking something that means so much to me.”
The father and son manufacturers could easily be described as two of the countless “forgotten men and women” that were left in the proverbial dust under Obama’s job-stifling reign. But, thankfully, it’s a different day, and the duo now work together in their Atlanta and Toronto offices personally designing and manufacturing all of the company’s watches.
As of Friday morning, Srulovicz’s video boasted over 35,000 likes and fewer than 700 dislikes, whereas Gillette’s ad, which may be seen below, had nearly a million dislikes and 500,000 likes.
So many disliked the ad because it spoke of “toxic masculinity,” a misandrist term used by the far-left to pathologize the otherwise normal behavior of men, including their inclination toward protecting women and children, maintaining stoicism through dark times and being fearless leaders.
It seems as if Gillette tried to boost its sales revenue by subscribing to what it believed to be the dominant ideology in America — that of privileged far-left media pundits and Democrat Party political figures who think it’s OK to demean all men and even tell them to “shut up.”
Gillette had to learn the hard way that this mentality doesn’t dominate in America.
Here’s just a tiny sample of the backlash the personal care products brand received:
Go to hell. We don’t need some damn corporation acting as yet another moral arbiter. I will NEVER buy a single product from you. #boycottgillete
— Thomas (@thallowell) January 15, 2019
@Gillette , I just threw my last Mach 3 blade away and have the Dollar Shave Club blades on the way. Thanks guys, for making me save $$. Oh yeah, screw you!
— Steve Woodward (@_yogking) January 17, 2019
So men should constantly police other men…and women are “sensitive fragile” creatures who need “strong and alpha” men to protect them????
What the hell is wrong with you ppl??? Trying to moral police the western world???? pic.twitter.com/AolLAeAFGk
— Jamal ??#ForceOutHate (@Jamal18293548) January 17, 2019
@Gillette “Not all men are rapists. But most of them are. And all it takes is most of them.” Go to hell, take your shitty, grossly overpriced razors with you. Wish I bought your product so I could stop buying it. I’ll have to settle for getting others to stop instead.
— Indiana Dog (@IndianaTheDogMo) January 16, 2019
Now contrast this to the overwhelmingly positive response Egard Watches is receiving:
Proud husband and father of 3.. Thanks for celebrating us. Brought tears to my eyes.
— God is in control! (@jbiezen) January 17, 2019
This is beautiful. Thank you for making this!
— BigPoppaPunk (@PanicFn) January 17, 2019
Thank you for trying to bring people together instead of dividing people to generate controversy and sell more razor blades.
— R U I N E D (@RuinedXistenZ) January 17, 2019
Egard, I love your video. I am putting together a rally in February around Valentine’s Day in DC for a Tribute to MEN. I’d love u to sponsor
— DeAnna Lorraine??? (@DeannaLorraine7) January 17, 2019
Gillette, take notes here. THIS is how you treat your customers!
— Bud E (@ebleas) January 18, 2019
Beautiful and brilliant!! Well done!!? I’m grateful for the phenomenal men in my life who protect me, respect me, hold the door open for me, and care about and for me. Thank you for this video that highlights and celebrates (manly) men and their sacrifices on our behalf.❤️
— Jennifer Owens (@jenniferlowens) January 18, 2019
Amazing video. We take for granted the men in our lives at our own peril; often we do not recognize what they do for us until it is too late.
— KiTA (@eldarmark) January 17, 2019
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