Restaurant announces plan to rename its ‘crack fries’ to not offend crackheads. Reactions were strong.

(YouTube Screenshot)

The Grand Rapids-based restaurant Hopcat intends to rename its so-called “crack fries” so as to not offend those affected by substance abuse. Crackheads have feelings, didn’t you know?

“I’m announcing plans to change the name of Hopcat’s ‘crack fries,'” Mark Gray, the CEO of the restaurant’s parent company, Barfly Ventures, LLC, said in a YouTube statement Monday. “It’ll still be the same beer-battered seasoned recipe — just with a new name.”

“While the name ‘crack fries’ was intended to be tongue-in-cheek, drug addiction is not a joke. The drug crack has devastated many of the communities that we serve. Our vision for creating an inclusive company that supports our communities shows love for our team that best serves our guests is not compatible with continued use of the name.”


“We chose the name more than 11 years ago as a reference to the addictive quality of the fries and their cracked pepper seasoning, without consideration for those the drug negatively affected,” he added in a written statement. “We were wrong. The crack epidemic and the lasting impact on those it affects is not funny and never was.”

Was the company actually wrong, though? The Food Network considers Hopcat’s fries to be among the best in the country because of their delicious taste, which is reportedly achieved by battering them in light beer before sprinkling black pepper seasoning on them.

The point is that the fries are indeed addicting — much like the narcotic crack cocaine. And while the crack cocaine epidemic — as well as the opioids epidemic — have been devastating to many, does personal responsibility still mean something in America?

Some appear to believe not, as evidenced by their belief that it’s the responsibility of restaurants like Hopcat to change their ways of conducting business to appease substance abusers.

Here’s one example:

But many others argue otherwise and have noted that if Hopcat buys into this politically correct worldview, then it needs to go all the way with it instead of being so selective.

“This is a good start — but can you please remove all references to beer from your menu and restaurant?” one sarcastic commenter wrote in response to Gray’s YouTube statement. “It is incredibly insensitive to anyone has suffered from alcoholism.”

“Also please remove all unhealthy food as this is insensitive to those who have struggled with obesity. And finally, please remove the word ‘cat’ from your name and logo as this is insensitive to those who suffer cat allergies. Thank you.”

It was a clever point rooted in this question: Where does it stop? Whether or not something is offensive is subjective, meaning the answer differs from person to person. And it just so happens that in this day and age of political correctness gone awry, practically everything offends someone.

So if Hopcat is going to rename its “crack fries” to not offend crackheads, why stop there?


According to Gray, the restaurant plans to print new menus with the fries’ new name sometime in January: “Rest assured, the recipe and ingredients are not changing, only the name,” he said.

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But judging by the growing boycott movement on Twitter, it’s unclear whether anyone will even be at the restaurant when the new menus are released.


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Vivek Saxena


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