Hulu, the subscription TV service that served up “Handmaid’s Tale,” tried to promote itself with a “reminder” to wear “culturally appropriate and respectful” costumes this Halloween.
The tweet came complete with a #Huluween hashtag.
“If you’re dressing up for #Huluween this year, this is your reminder to wear a costume that is culturally appropriate and respectful to others. Let’s celebrate the holiday in a way that we can all enjoy,” the tweet read.
— Christina Sommers (@CHSommers) October 17, 2018
The ill-advised PSA resulted in Hulu being mocked unmercifully online. So much so that they deleted the tweet.
— Mark Dice (@MarkDice) October 17, 2018
As for the ridicule, there were two common themes with social media user, telling Hulu to “stay in your lane” and a timely call of attention to the mother of all cultural appropriation, Sen. Elizabeth Warren, D-Mass.
Here’s a sampling of responses from Twitter:
trying to imagine the smarmy mouse who tweeted this.
Oh Hulu…. https://t.co/dcsUElnXsH
— GregGutfeld (@greggutfeld) October 17, 2018
Is it more insulting to dress up as a Native American or for a prestigious University to use “a woman of color” who used the University, but turned out to be whiter than Casper the Ghost?
— Brian Sanders (@Brian_Sanders3) October 17, 2018
I’m going as 1/1024th Native American.
— Brandon Scott (@brandon_blue1) October 17, 2018
I’m going to dress up as an annoying entertainment platform that tells people what to do as opposed to just sticking to what I know-providing entertainment. Cool?
— 🧩🎄🎅🏼🤶🏼Rocki Around The Christmas Tree🎄🧩 (@rockiwithani) October 17, 2018
— Woelf Dietrich (@Woelf20) October 17, 2018
Hey thanks for the reminder. It reminded me to cancel my Hulu subscription. #Huluween
— Heat Miser (@NatlDayOf) October 17, 2018
#huluween is a cultural appropriation of a cultural appropriation of a cultural holiday
— A guy down under (@Fremean) October 17, 2018
Would this be culturally appropriate? pic.twitter.com/lmkljinRMm
— LebronLove (@jor689) October 17, 2018
— 🇺🇸 ♱ Mr. Will ♱ 🏴☠️ (@Dudeteronomy) October 17, 2018
— SpaceRacer423 (@SpaceRacer423) October 17, 2018
— Manly Bits ⚔ (@Manly_Bits) October 17, 2018