A $3 million voter registration campaign was launched by a progressive group aimed at bashing President Donald Trump.
Acronym debuted what it is calling the largest-ever digital advertising campaign to register new voters, dubbed “Knock the Vote,” featuring a logo with Trump’s head being punched, according to CNN.
Tired of sexist, racist, out-of-touch politicians who don’t represent your values making all of the decisions? Then vote them out this November. It’s our turn. #KnocktheVote https://t.co/KkHs8HnBjX pic.twitter.com/mIWfIVGYZk
— Knock the Vote (@KnocktheVote) September 24, 2018
Digital strategist Tara McGowan, who worked on the Obama re-election campaign, launched the progressive nonprofit last year.
“It’s going to be the thing that pays dividends for election cycles to come, if we can get more voters on the rolls,” McGowan said.
We’re not waiting until 2020 to take action. This November, we’re here to #knockthevote and we’re getting all our friends in on it too.
— Knock the Vote (@KnocktheVote) September 24, 2018
Using platforms such as Snapchat, Facebook and YouTube, the campaign promotes the website which features short videos encouraging users to vote and gives out freebies as incentives.
Trump news got you down? Register 5⃣ friend to vote, rock this sweet tee. #knockthevote https://t.co/gRWui1C98c pic.twitter.com/xSdoGza3af
— Knock the Vote (@KnocktheVote) September 24, 2018
“The campaign is nationwide,” CNN reported, “targeting the 36 states that allow online voter registration, with a heavy focus on Arizona, Florida and Georgia — three swing states with large populations of unregistered but eligible voters, many of them young minorities.”
The campaign is aimed at active Democrats as well as unregistered voters.
According to CNN:
It includes an Acronym-developed tool to check friends’ voter registration status by entering their names, cities and states without downloading an app, and offers a free t-shirt to those who ask five unregistered friends to vote. The idea, McGowan said, is that in registering new voters, the “messenger matters a lot more than message.”
The campaign targets social media platforms like Snapchat, Facebook and YouTube. One six-second video features a fist punching the words racists, sexists and a**holes, and then Trump’s head, before directing viewers to www.knockthe.vote. Another image features Uncle Sam jabbing Trump in the eye.
Another video in the Acronym campaign featured elderly voters taking credit for the election of Trump while mocking young people who don’t go out and vote.
The campaign comes just weeks after Acronym joined the Democratic Legislative Campaign Committee and the National Democratic Redistricting Committee in launching a $10 million digital plan supporting 75 Democratic candidates running for state legislative seats.
Today we launched a groundbreaking campaign to make it easier for voters to register online and mobilize their friends to get to the polls on Election Day, all through the digital platforms they’re spending more of their time on. @CNN broke the story: https://t.co/JSOz5UWcJa
— ACRONYM (@anotheracronym) September 24, 2018
The campaign and its videos trashing Trump set off fiery backlash on Twitter.
Late night tv is a trump bashing event every night.
— Frank Cossentino (@frank_coz) September 24, 2018
#FakeNewsCNN is a Trump-bashing propaganda campaign.
— TᴜʟᴩᴀΩ™♞?? (@TulpaOmega) September 24, 2018
I thought CNN was a democrat funded Trump-bashing campaign.
— guineapig (@TupyJason) September 24, 2018
if this Campaign is purposely just to bash @realDonaldTrump then the left has learnt nothing from the 2016 elections. #MAGA2KAG
— Deplorable Covfefe (@dclassicman01) September 24, 2018
These are the ones who are saying “love trumps hate” #coexist #hypocrites or “we need to love everyone” the #libs are comical in their approach to lure in the simple minded #getbetter
— Harry Potter (@bustinyachops) September 24, 2018
So this is what the rest of us have to live with! Promotion of violence and hateful rhetoric is all the left knows how to do. #Sad I am crying for this country…..
— Sharon Hines (@shines46) September 24, 2018
Democrats just keep feeding gullible citizens negative and false accusations about POTUS, and now Kavanaugh. I’ve never seen so much hate and division from the liberals and democrats. It’s obvious they have no concisious at all!
— Patricia (@Patrici39795238) September 24, 2018
Thanks for the Reminder Tom, If a candidate has a ( D ) behind their name this represents a Swamp Creature and you should not vote for them EVER!
— Ed Henderson (@EdHenderson12) September 17, 2018
I’ll be voting RED down ballot. Why anyone would mess with this economy is beyond me.
— Rick (@rangelof321) September 17, 2018
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
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