Dems’ $3m online voter registration campaign features vulgarity, violent anti-Trump logo, elderly trolls

[sharenow]

A $3 million voter registration campaign was launched by a progressive group aimed at bashing President Donald Trump.

Acronym debuted what it is calling the largest-ever digital advertising campaign to register new voters, dubbed “Knock the Vote,” featuring a logo with Trump’s head being punched, according to CNN.

Digital strategist Tara McGowan, who worked on the Obama re-election campaign, launched the progressive nonprofit last year.

“It’s going to be the thing that pays dividends for election cycles to come, if we can get more voters on the rolls,” McGowan said.

Using platforms such as Snapchat, Facebook and YouTube, the campaign promotes the website which features short videos encouraging users to vote and gives out freebies as incentives.

“The campaign is nationwide,” CNN reported, “targeting the 36 states that allow online voter registration, with a heavy focus on Arizona, Florida and Georgia — three swing states with large populations of unregistered but eligible voters, many of them young minorities.”

The campaign is aimed at active Democrats as well as unregistered voters.

According to CNN:

It includes an Acronym-developed tool to check friends’ voter registration status by entering their names, cities and states without downloading an app, and offers a free t-shirt to those who ask five unregistered friends to vote. The idea, McGowan said, is that in registering new voters, the “messenger matters a lot more than message.”
The campaign targets social media platforms like Snapchat, Facebook and YouTube. One six-second video features a fist punching the words racists, sexists and a**holes, and then Trump’s head, before directing viewers to www.knockthe.vote. Another image features Uncle Sam jabbing Trump in the eye.

 

Another video in the Acronym campaign featured elderly voters taking credit for the election of Trump while  mocking young people who don’t go out and vote.

The campaign comes just weeks after Acronym joined the Democratic Legislative Campaign Committee and the National Democratic Redistricting Committee in launching a $10 million digital plan supporting 75 Democratic candidates running for state legislative seats.

The campaign and its videos trashing Trump set off fiery backlash on Twitter.

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[sharenow]
Frieda Powers

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