Colin Kaepernick loves capitalism, and he’s hoping to get rich off his new-found fame.
Normally, that wouldn’t necessarily be a bad thing, but considering the ex-NFL star rose to stardom for his anti-American stance, it’s only natural that his latest venture is raising some eyebrows.
No, it’s not the very lucrative endorsement where he enraged millions by becoming the new face of Nike – that apparently, isn’t enough.
Details on Kaepernick and #Nike:
– It’s wide endorsement. He’s going to have his own branded line. Shoes, shirts, jerseys, etc. There will be Kaepernick apparel.
– Contract is a “star” deal on par with a top end #NFL player. Millions per year. Star deals also include royalties.
— Charles Robinson (@CharlesRobinson) September 3, 2018
Now it seems Kaepernick is getting busy selling his own merch, independent of Nike, and it’ll cost you a pretty penny.
Colin Kaepernick selling jerseys on his website for $175, 20% of proceeds going to @yourrightscamp. Not made by Nike. pic.twitter.com/HHAANgK9c7
— Darren Rovell (@darrenrovell) September 10, 2018
Kaepernick was selling t-shirts with his name for $175 a pop.
Are the shirts made of pure silk you ask? It doesn’t look like it, but the fact that at least 20% of the sales was said to go to the “Know Your Rights Camp” was supposed to make you feel better about it.
The Know Your Rights Camps is a group founded by Kaepernick and features various speakers at events in select cities throughout the country. Kaepernick’s new jerseys were launched with the premise that some of the proceeds will go to fund the events — but there are more than few inconsistencies.
On Kaepernnick’s own Instagram account (seen above) it says 20% of the profits will go to the camps. But when you visit the point-of-purchase site it states all shirts are sold out and ALL of the profits will go to the camps. Kaepernick even tweeted about it with the note about all profits blaring across the image:
Thank you 2 each & every 1 of you that supported this journey. The Official Limited Edition #IMWITHKAP jersey released today instantly sold out! ALL PROFITS will go 2 support @yourrightscamp! Sign up 4 our newsletter at https://t.co/aK6dKa5Boa & be the first 2 know what’s next! pic.twitter.com/EDos7ZyvoJ
— Colin Kaepernick (@Kaepernick7) September 11, 2018
So, was it part of the profits, or all? And why isn’t the messaging consistent? One can assume he was tipped that the huge disparity between the hefty price tag and the “donation” wasn’t a good look.
But that’s not all. The outrageous cost of the shirts alone is also red-flag raising. Aside from a little self-promoting stitching it’s difficult to determine why the price would be so high — especially when you consider that Nike brand, which is not affiliated with Kaepernick’s new side venture, is much less.
A Nike brand Aaron Rogers (an actual good NFL quarterback) shirt will cost you $39.00, and a Tom Brady T runs for about $35.00.
Perhaps, the cost of Kaepernick’s new shirt was more easily justified when all of the profits were said to go to support his new group. Regardless, one thing’s glaringly obvious, Kaepernick might not have been the best ball player, but he sure knows how to turn a dollar.
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