Former Marine Jesse Kelly thinks Nike will pay for its “idiotic” decision to use Colin Kaepernick in its new ad campaign.
The Marine Corps combat veteran and former Arizona congressional candidate slammed Nike for choosing to alienate buyers during an interview with Fox News’ Tucker Carlson.
Carlson introduced the segment explaining that the “decision to make Colin Kaepernick the star of their new ad campaign wasn’t just a political move, it was a business move.”
“But is it paying off? Sales surged in the days immediately after the campaign’s announcement, but Nike stock is still down from where it was at the beginning of the week,” he said on “Tucker Carlson Tonight,” asking Kelly if he thought it was a “wise decision” by the company.
“No, it was idiotic,” the “Jesse Kelly Show” host replied, pointing to Nike’s statement’s that the company is focusing on younger buyers and the urban environment.
“What sense does it make to focus on left wing, social justice warrior, younger people? Those are poor people,” Kelly said. “You need to focus on the entire country.”
He criticized the company’s decision to use the former San Francisco 49ers quarterback in their 30th anniversary “Just Do It” campaign when they could have chosen anyone else.
“They act like that means they’re changing the world. Just because you ride a jackass doesn’t mean you’re Jesus Christ,” Kelly quipped.
In a recent post for The Federalist, Kelly noted that businesses – which exist to make a profit – “stray from things that make them money” because of simple pride, which in Nike’s case, cost them $3 billion.
Carlson brought up the hypocrisy of the left in issues claiming they are for “social justice” while attacking America, which provides “more social justice than any other country in history.”
“The left survives based on changing language,” Kelly replied. “They master language and they try to shame other people when they try to speak the truth.”
He noted that Kaepernick is “just a guy” who violated the rule that says “make sure your talent outweighs your baggage.”
Carlson brought up Nike referring to Kaepernick’s so-called bravery and asked Kelly about his view in light of his service as a Marine.
“You served in the United States Marine Corps in combat, did you ever meet anyone as brave as Colin Kaepernick?” he asked Kelly.
“All the brothers-in-arms that I served with, none of them had the bravery to make $39 million in the NFL and then move on to get paid by one of the biggest shoe brands in the world,” Kelly commented with tongue firmly planted in cheek.
“I think he should get some sort of medal of honor, whatever civilians can make,” he added
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