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Veterans-owned company launches unapologetic rebuttal to Nike for spitting on meaning of ‘sacrifice’

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Unlike Nike, the owners and operators of the veterans-owned clothing company Nine Line Apparel understand the importance of respecting the national anthem and American flag.

And so in response to Nike’s widely panned decision to celebrate unemployed, anthem-disrespecting NFL star Colin Kaepernick as a beacon of “sacrifice” by making him the face of its “Just Do It” campaign, Nine Line Apparel has launched its own competing campaign.

Take a look and compare it to Nike’s disrespectful campaign underneath:

The campaign by the Georgia-based retailer involves a t-shirt emblazoned with the logo, “Just Stand.”

“We do not apologize for our strong patriotic values,” the company’s CEO, retired Army Capt. Tyler Merritt, said to the Savannah Morning News.

“It is absolutely absurd that Nike would feature Colin Kaepernick as the focus of their latest ad campaign. He has consistently disrespected our nation’s flag, values, and military by using the unifying moment of the singing of the National Anthem to create political division.”

Many Americans agree.

“Nike took a stand. This is ours,” Merritt added. “They will never understand what it’s like to lose a friend overseas, carry him back home with an American flag draped over his casket, and hand that flag over to his wife and children.”

He echoed this sentiment during an appearance Saturday on “Fox & Friends,” noting that promoting a man who once wore socks with the image of a pig wearing a police hat is the height of disrespect.

“I agree that police brutality is bad,” he said, referring to the issue that Kaepernick had used to justify his national anthem protests, “but you know, wearing socks that say pigs … Actions speak louder than words. If you want to say that you’re promoting social injustice, then actually do something.”

But Kaepernick hasn’t actually anything. He didn’t even vote in the last presidential election. All he ever did was mindlessly disrespect the national anthem on the flimsy basis that doing so would somehow put an end to police brutality. He also did so with the false assumption that there exists an epidemic of racially motivated police brutality against blacks in America. That is false.

“When you use the words iconic or sacrifice, it means something. The words sacrifice in the military is something severe,” Merritt said Saturday on Fox News. “And when you try to make that parallel between an aging football player who’s on his way out anyway — who decided to kind of use this platform to promote himself, it takes away from the sport. It takes everything we want to do on Sunday, which is get away from politics and just watch football.”

And it also disrespects the untold numbers of Americans who’ve performed real sacrifices on behalf of the country. When asked by Fox News host Pete Hegseth why Nike would do something like this, Merritt speculated that either they don’t know any better or they just don’t care.

“I think it’s a lack of understanding or a lack of care and concern for that small minority of the population who maybe finds it overly offensive,” he said.

Except that minority is actually pretty large and growing larger by the day:

Vivek Saxena


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