Nike is under fire for using unemployed quarterback Colin Kaepernick in a new ad campaign that touts his “sacrifice” in disrespecting the American flag and the national anthem.
One of the most poignant reactions came from Taya Kyle, the widow of Navy SEAL sniper Chris Kyle, who was immortalized in the 2014 film “American Sniper.” Chris Kyle, who served four tours in Iraq, was awarded four Bronze Star medals for meritorious service in a combat zone. He was murdered in 2013 by a mentally ill man.
Taya Kyle is now a single mom who’s raising her and Chris’ two children on her own. In an emotional Facebook post, Taya said by elevating a mediocre quarterback, Nike has made a mockery of the true sacrifices made by heroes like her husband and Pat Tillman.
Pat Tillman was an NFL star who turned down a multi-million-dollar football contract to enlist in the Army after the September 11, 2001, terrorist attacks. Tillman was killed in action in Afghanistan in 2004, as BizPac Review previously reported.
“You want to talk about someone in the NFL sacrificing everything? Pat Tillman,” Tara Kyle wrote on Facebook. “NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.”
Read Taya Kyle’s entire Facebook post below:
Nike, I love your gear, but you exhaust my spirit on this one. Your new ad with Colin Kapernick, I get the message, but that sacrificing everything thing…. It just doesn’t play out here. Sacrificing what exactly? A career? I’ve done that both times I chose to stay home and be with my kids instead of continuing my business climb… and it wasn’t sacrificing everything. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.
At best, that is all Colin sacrificed… some money and it’s debatable if he really lost his career over it. Maybe he sacrificed the respect of some people while he gained the respect of others. Or maybe he used one career to springboard himself into a different career when the first was waning. I don’t know.
What I do know is, he gained popularity and magazine covers he likely wouldn’t have gotten without getting on his knees or as you say, “believing in something.” I’m also thinking the irony is that while I am not privy to the numbers, it’s likely he gained a lucrative Nike contract. So yeah… that whole “sacrificing everything” is insulting to those who really have sacrificed everything.
You want to talk about someone in the NFL sacrificing everything? Pat Tillman. NFL STARTING, not benched, player who left to join the Army and died for it. THAT is sacrificing everything for something you believe in.
How about other warriors? Warriors who will not be on magazine covers, who will not get lucrative contracts and millions of followers from their actions and who have truly sacrificed everything. They did it because they believed in something.
Take it from me, when I say they sacrificed everything, they also sacrificed the lives of their loved ones who will never be the same. THAT is sacrificing everything for something they believe in.
Did you get us talking? Yeah, you did. But, your brand recognition was strong enough. Did you teach the next generation of consumers about true grit? Not that I can see.
Taking a stand, or rather a knee, against the flag which has covered the caskets of so many who actually did sacrifice everything for something they believe in, that we all believe in? Well, the irony of your ad..it almost leaves me speechless. Were you trying to be insulting?
— James Woods (@RealJamesWoods) September 10, 2017
Maybe you are banking on the fact we won’t take the time to see your lack of judgement in using words that just don’t fit. Maybe you are also banking on us not seeing Nike as kneeling before the flag.
Or maybe you want us to see you exactly that way. I don’t know. All I know is, I was actually in the market for some new kicks and at least for now, I’ve never been more grateful for Under Armour.”
Critics say Nike is using Colin Kaepernick to gain “social-justice” street cred to deflect attention away from the child labor it exploits to manufacture its expensive sneakers and athletic gear.
Over the years, there have been countless news stories exposing Nike’s corrupt child slave labor in third-world countries (see video). One ad campaign spotlighting an NFL kneeler as a champion for social justice cannot hide Nike’s ugly secret.
Hey Nike! Talk to these heroes about “sacrifice.”
— S Nelson (@StevenJNelson) May 30, 2017
— Jon (@eggleston_jon) September 23, 2016
This powerful image of a wounded vet holding himself upright in his wheelchair for the anthem despite having no legs pic.twitter.com/qzZ7phuBfo
— slone 🔹 (@slone) August 29, 2016
HAHAHA! Nike’s favorability rating tanked across the board amid Kaepernick saga.
Shocker: The American people aren't big fans of Nike's use of a cop-hating bigot and below average QB as the centerpiece of their new ad campaign. Across the board favorability decreases —> pic.twitter.com/JXjW05buKM
— Jordan Schachtel (@JordanSchachtel) September 6, 2018
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