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In a development that’s sure to make competitor Lee Jeans happy, Levi Strauss has joined forces with liberal billionaire Michael Bloomberg to form a new gun control group.

Not only will Levi Strauss donate millions of dollars to a number of established gun control groups, the company is pushing its employees to get involved.

The clothing company is partnering with Bloomberg and Everytown for Gun Safety to form Everytown Business Leaders for Gun Safety, Levi Strauss announced on its website blog, Unzipped.

In effect, they’re following the lead set by former Parkland high school student David Hogg, who called 5 million members of the NRA “child murderers.”

“We are inspired by the young people who are speaking up on America’s gun violence epidemic,” the company said.

The new coalition of business leaders believe they have “a critical role to play and a moral obligation” to do something about this epidemic, although their efforts will go toward preventing the American people from defending themselves.

And they are incentivizing their employees to get in on the gun control effort.

“We are doubling our usual employee donation match to organizations aligned with our Safer Tomorrow Fund. Additionally, we’re encouraging employees to utilize their five hours a month in paid volunteer time to get more politically active,” the website said.

Levi Strauss president and CEO Chip Bergh justified the decision in an op-ed.

“We can’t take on every issue,” Bergh said “But as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work. While taking a stand can be unpopular with some, doing nothing is no longer an option.”

Levi Strauss requested that customers not to shop their stores while armed in 2016, and a spokesperson told the Washington Free Beacon that they are looking to play a bigger role.

“We have a gun violence epidemic in America, and companies like ours — that operate in American communities — can no longer watch from the sidelines,” the spokesperson said. “Although LS&Co. has taken some action to support gun-violence prevention over the last two decades, we believe there is a bigger role that business can play in effecting real change.”


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