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Critics say Victoria’s Secret is tanking because sexy models no longer appeal to consumers; ‘outdated and unrelateable’

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The idea that America has lost it sense of humor is all but a given in today’s society, but in the face of the #MeToo movement, there’s an argument being made that we’ve also lost out sense of sexuality.

Viewership of the annual Victoria’s Secret Fashion Show held in Shanghai, China, in November, was down 32 percent from the previous year in the coveted demographic, Fox News reported.

Confidence is sexy! Celebrate yours in Body By Victoria, our #1 bra collection. #wearitdaily

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And critics are suggesting that the Victoria’s Secret sleek and sexy brand, which has been around for 41 years, has grown tired in its middle age — which could be another reason to discard what “critics” say.

More from Fox News:

Once among the hottest and most buzzed about brands in the world, Victoria’s Secret has posted declining same-store sales at its brick-and-mortar US locations for seven straight quarters, while profit margins have gotten squeezed and inventories bloated.

Investors in L Brands, the lingerie maker’s parent company, are taking a beating as shares are down more than 45 percent this year — making it the worst-performing stock in the S&P 500.

 

Of course, in today’s age of e-commerce, many brick and mortar stores are having a difficult time.

Industry experts say Victoria’s Secret’s marketing strategy of using super models is no longer effective, according to Fox News.

Retail consultant Gabriella Santaniello of A-Line Partners said the use of sexy models like Heidi Klum, Gisele Bundchen and Gigi Hadid, who are all Angel alums, no longer appeals to consumers.

“The Angels are unrelatable, while the stores look too much like an outdated boudoir,” Santaniello said.

@jastookes makes it look easy. How are you wearing summer’s hottest top?

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At least not to the politically correct crowd, which is more interested in championing  regular, every day, dare we say plain, women, to include plus size women — after all, humans come in all shapes and sizes.

Which Aerie, the lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitters, reminds us.

But then, a post last week on Victoria’s Secret Instagram page may suggest they are beginning to yield to the PC folks:

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Tom Tillison

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