Efforts by the coffeehouse chain Starbucks to appease racial grievance mongers have spurred lower-than-expected quarterly results vis-à-vis sales revenue and foot traffic.
While total sales technically increased by 11.5 percent to $6.31 billion, the growth rate nevertheless fell short of the chain’s quarterly earnings goal, according to the Associated Press.
Starbucks executives blame this in part on temporary store closures that occurred in May so that the coffeehouse chain could host so-called “implicit bias training” sessions.
The training sessions were scheduled after an incident at a Philadelphia-based store months earlier triggered the rage of the left’s racial grievance mongers. The incident involved two black loiterers being arrested after they refused to leave the aforementioned store.
The altercation specifically occurred after the two entered the store and asked to use the facility’s restroom. Employees denied them access because of a company policy that limits restroom use to only customers who first purchase something. It’s unclear what happened afterward, except that the employees reportedly contacted local authorities to complain that the two men were refusing to leave.
Following the men’s arrest, Starbucks sought to lessen the P.R. damage by launching a campaign to essentially indoctrinate its quarter of a million employees in flawed left-wing ideology.
Footage of the arrest may be seen below:
Many found fault with this training for several reasons, one of them being that the original incident had nothing to do with race. It could have easily involved white, Asian or Latino loiterers.
The notion of “implicit bias” is in itself very suspect, as studies have shown that so-called “implicit bias” training leads to no fruitful results. Starbucks was so desperate to appease the left-wing mob that it didn’t care, though.
Many were already tired of Starbucks needlessly involving itself in politics to appease the radical left. The chain has catered to Muslim refugees, embraced Black Lives Matter and bullied Trump supporters. And frankly, it doesn’t appear that Starbucks’ crusade against so-called “implicit bias” has helped, since traffic to the chain’s U.S. stories reportedly dropped a notable 2 percent last quarter. That’s a lot.
People have been warning Starbucks to tone down its social justice-themed nonsense for awhile now, but it hasn’t been listening.
— punchybob ❌ (@punchybob1) July 9, 2018
This is what happens when you have to SJW. They will NEVER be satisfied. Hence the sinking of @Starbucks
— JOOKIE (@JOOKIEJOON) July 4, 2018
I used to stop at Starbucks every morning. Once I learned you’re “training” was more about anti-police, SJW nonsense, I will never spend any money there again. The Philadelphia incident had nothing to do with race.
— OLopez (@OLopez272) June 14, 2018
To every organization that caved to the SJWs – pay attention, never apologize, never surrender to the SJW mobs, they are not your customer base. #starbucks @Starbucks #ChickFilA #twitter #JackDorsey #sjws @ChickfilA
— Sir-Atlas? (@Jon__Galt) June 13, 2018
@Starbucks is a perfect example of why caving into SJW demands is ALWAYS the worst thing to do. Its better to brave the ~month long barrage of pseudo outrage than kowtow and beg for forgiveness because you will never be forgiven anyway.
— Paul W Aswrite (@horsehead_nubul) May 29, 2018
Just more caving to the SJW’s that will never be satisfied.
By the way, your coffee sucks.
— Stan Dorfall (@Miller_Joe_) May 29, 2018
I Will Never #Shop @Starbucks Again | @TheOfficerTatum
– https://t.co/s1XirjaenY#Starbucks #Coffee #Boycott #Policies #Spineless #CEO #Employees #Backstabbed #Race #PrivateProperty #MSM #Media “#UnconsciousBias” #SJW #PoliticallyCorrect #IdentityPolitics #GroupThink
— John Heisenburg (@cubes_07) April 27, 2018
Perhaps Starbucks will listen this time? Probably not, but you never know.
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