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Target has ‘oops moment,’ pulls ‘baby daddy’ greeting cards featuring black couple off shelves

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Target veered out of the politically correct lane the retailer likes to travel in with a Father’s Day card featuring a black couple that included the phrase “Baby Daddy.”

The controversy was prompted by social media users such as Takeisha Saunders, who shared a photo of the card on Facebook.

“”You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father’s Day card that featured a black couple!!!!!!” Saunders wrote, including a series of hashtags.

And while Target’s not as concerned about how some female customers may feel about sharing a bathroom with men who say they feel like a woman, the company was quick to pull the cards and apologize over the incident.

“We want all guests to feel welcomed and respected when they shop at Target,” Target spokesperson Joshua Thomas said in a statement, according to USA Today. “We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores. We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell.”

The card is from American Greetings, and the company said it will be pulled from all retailers, USA Today reported. Promising it will do “better in the future,” the company also apologized “for any offense we’ve caused.”

“This particular card was created for, and addressed to, a loving husband — which the inside copy makes clear,” American Greetings said in a release. “However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating and is not consistent with our company purpose and values.”

The message inside the card supports this assertion:

American Greetings

The greeting card company also issued an apology online.

But in the post-Obama racially hypersensitive atmosphere, an apology alone will not suffice for some:

Here’s a sampling of other responses from Twitter, both pro and con:



Tom Tillison


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