Publix supermarket stiffens its resolve, will not cave to Hogg’s million-dollar shakedown attempt

Having succeeded in bullying the Publix supermarket chain into suspending making political contributions, Parkland, Florida, student David Hogg was looking to use his media-infused star power to continue shaking down the company down for money.

It would appear that Hogg doesn’t mind if Publix makes political donations, as long as the money goes to causes he approves of, but the Florida-based grocer that came under intense fire last week for not having a backbone in the face of the student’s campaign of intimidation appears to have finally stiffened it’s resolve.

Hogg demanded $1 million from Publix in the early going last week to support the Stoneman Douglas Victims fund.

He revisited that demand Tuesday, although he discounted the shake down fee to $670,000 — in relation to how much money Publix contributed to NRA-supporting hometown candidate for governor Adam Putnam.

Earlier in the day, the 18-year-old high school student — he does still attend school, right? — requested a meeting via Twitter with the head of the employee-owned $34 billion dollar enterprise.

Of course, this reasoned request came after Hogg taunted the company last week.

The request to meet prompted a reply from Fred Guttenberg, the father of Parkland shooting victim Jaime Guttenberg, who had some bad news.

(Guttenberg dismissed the fact that Hogg’s antics were the cause of his discontent.)

In a series of tweets, the father explained that he spoke with Publix CEO Todd Jones, only to come away “extremely annoyed.”

“He had the gall to say to me that because the die in made this so political that he would not be able to come down here to meet with the Parkland kids and families and that Publix would not be making any donation to the victims fund,” he tweeted.

While Hogg’s attack on the Publix brand stopped the company from making political donations, the misguided “protest” may have have done more harm than good for the true victims of the school shooting.

But Hogg managed to elevate his public profile — see celebrity status — that much more, so all is not lost.

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