While the political climate has some companies running away from anything gun-related, one brand is doubling down on its support for the Second Amendment.
Sportswear maker Alexo Athletica is drawing attention with its new line of yoga pants specifically designed with multiple pockets in order to conceal carry guns and knives.
The company’s flagship product, the “Signature Pant,” sells for $99 and features nine pockets. The product description reads:
“With nine pockets, these versatile high-rise quality leggings were designed to hold all your essentials that make you carry with confidence.”
Alexo also sells a seven-pocket “carry crop,” as well as multi-pocketed sports jackets.
A customer review by college campus carry activist Antonio Okafor said “Here’s to the future of athletic clothes and your new favorite line! Alexo is a company that will never shy away from supporting your right to defend yourself in a fashionable, functional way!”
The brand’s website similarly declared a commitment to supporting a “woman’s right to choose how she defends herself.”
“Alexo is broadening the definition of the word ‘carry’ to encompass whatever the women desires to carry in order to feel safe and be able to CARRY WITH CONFIDENCE,” the company description said.
Alexo gained attention after Fox News contributor Tomi Lahren took to Instagram to share a photo of herself wearing a pair of Alexo yoga pants two days ahead of the pro-gun control March For Our Lives rally.
“Live. Speak. Stand. Run. Carry with Confidence,” Lahren wrote in the post’s caption. “Ladies, chances are your assailant is gonna be bigger, stronger and faster and that’s why you have @alexoathletica for your gun, your mace, or even your phone.”
Alexo founder Amy Robbins, the former host of NRATV’s NOIR and Pursuit Channel’s GUNTV, said she came up with the idea of conceal carry yoga pants while preparing for a marathon and out of a desire to “train … wherever she wanted without fearing for her safety.”
On social media, some users mocked the new fashion item.
Because nothing says sexy like yoga pants and a .44 magnum ?
— Liam Clancy (@liampclancy1) March 28, 2018
I’m so glad I live in Canada.
Btw: If I had to carry a gun, knife & first aid to go for a run, I’d buy a treadmill…just sayin’.
— K Joy Godwin (@MrsKJGodwin) March 28, 2018
A number of users expressed enthusiasm for the design.
I need those. ?
— LoveSinCity (@LoveSinCity) March 27, 2018
Awesome! Can’t wait to place an order!!!
— leigh fowler (@beachlover2013) March 28, 2018
These are Alexo Athletica pants. I too own a pair. They have a built in holster. I wear them when I’m out running on the trails at night. I’m able to keep a gun, tourniquet and flashlight on me. It’s how I ensure my own personal safety.
— Mandy Mashburn (@mandy_mashburn) March 25, 2018
All clothing should have gun pockets …
— Ric Reed??? (@unleashed4321) March 27, 2018
— Kimberly Corban (@Kimberly_Corban) March 26, 2018
If there’s a market I say go for it. Women have a massive pain in the ass trying to find clothes that allow them to wear their conceal carry. Guys have pockets and belts and all kinds of things. Women often have issues.
— Brian Graham (@Kosh800) March 27, 2018
Are you being serious?
Women are targets of attacks when they go for runs.
I applaud @AlexoAthletica for assisting them in being safe while they exercise.
For any woman who goes for runs/jogs/walks alone in parks/neighborhoods I would recommend these pants!
— Zack Foster (@zackryanfoster) March 26, 2018