NFL rejects American Vets ‘political’ ad, but runs T-Mobile message on equal pay, gay marriage

Can the bias be any more clear?

NFL Commissioner Roger Goodell rejected a Super Bowl ad from American Veterans, a nonpartisan group launched by World War II veterans, because the commercial was considered too “controversial” for asking fans to stand for the national anthem.

But T-Mobile’s Super Bowl commercial that featured a left-of-center message about pay equity, equal rights — to include a plug for same-sex marriage — and diversity was good to go for the league.

Set against a lullaby melody from Nirvana’s “All Apologies,” the spot features babies of all races being welcomed to the world by actress Kerry Washington, who narrates.

“You come with open minds and the instinct that we are equal,” she tells the babies.

“Some people may see your differences and be threatened by them. But you are unstoppable,” Washington added. “You’ll love who you want. You’ll demand fair and equal pay. You will not allow where you come from to dictate where you’re going. You will be heard, not dismissed. You will be connected, not alone.

“Change starts now.”

Yep, no political message there, even though there’s much more to the equal pay call than meets the eye. And the NFL wonders why Sunday’s Super Bowl had the lowest rating in eight years?

Here’s the American Veterans ad that was rejected, for comparative purposes:

T-Mobile believes brands have an important role in changing culture, and their ad was intended to “spark more conversation” about equality, reported.

And, yes, we all want progress, but as author C.S. Lewis noted, “if you’re on the wrong road, progress means doing an about-turn and walking back to the right road.”

Liberals loved the Super Bowl ad, but T-Mobile was eviscerated on social media… here’s a sampling of responses from Twitter:

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Tom Tillison


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