Hollywood is officially out of ideas.
The latest installment in “The Purge” franchise, titled “The First Purge,” evoked President Trump in its early promotional material, including a poster featuring a hat similar to the ones used by the president’s supporters.
— Freaky (@UniversalHorror) January 30, 2018
The first poster showed a red cap with the words “The First Purge” written in white, resembling the “Make America Great Again” hats associated with President Trump.
“The First Purge” will be the fourth film in the series and a prequel to the previous installments.
The films take place in a dystopian future which the US is ruled by a totalitarian government known as the “New Founding Fathers.”
Within the films’ continuity, the government authorizes a yearly 12-hour period known as “The Purge,” during which any crime–including murder–is legal.
A synopsis on the movie’s website read:
“To push the crime rate below one percent for the rest of the year, the New Founding Fathers of America (NFFA) test a sociological theory that vents aggression for one night in one isolated community. But when the violence of oppressors meets the rage of the marginalized, the contagion will explode from the trial-city borders and spread across the nation.”
A trailer for the film showed pictures of US landmarks and small-town life, accompanied by narration echoing President Trump’s famous campaign slogan.
“What makes America great? The answer is simple Americans make American great. You are the lifeblood of the nation and your rights as Americans must be safeguarded. There is only one solution to keep our country great, a new solution. Participate today and nothing will make you prouder than when your boy looks up at you and says, ‘Dad, I wanna purge, too.'”
The movie’s predecessor also took a swipe at the president with a poster that featured the tagline “Keep America Great.”
Many Twitter users were less than impressed with “The Purge’s” political allusions.
can’t you be at least original? Lack of creativity much?
— Nayda (@Nayda02053763) February 3, 2018
Ya know whats scarier than your movies? The thought of having to sit through another one
— BB (@bbfaletti) January 31, 2018
Interesting marketing choice. I assume you understand that you just ensured that 50% of America will not consider seeing your film.
— Greg Smith (@ModeanofOswego) January 31, 2018
Please stop making these movies
— Toss to White, He’s IN Patriots win the Super Bowl (@DudeLeBronisgud) January 31, 2018
Lame-stream Hollywood running out of ideas. Sad!
— Daniel Scalph (@Daniel_Scalph) January 30, 2018
Politicizing a movie about 12 hours of Anarchy on July 4th and obviously targeting Trump supporters using the Red Hat for symbolism. Is that really where you want it to go?
— Jake Lee (@JakeLee1776) January 31, 2018