‘Coolest Monkey’ sweatshirt sparks action among big names. And then there’s the white kid’s hoodie …

Somehow, you just know there has to be an opening or two at the Sweden-based H&M clothing company.

Some genius at H&M apparently believed it was a good idea to feature a black child to market a sweatshirt emblazoned with the phrase, “Coolest Monkey In The Jungle.”

New York Times columnist Charles M. Blow called attention to the ad on social media, setting off a firestorm of complaints.

“[H]ave you lost your damned minds?!?!?!” he tweeted.

Amid accusations of intentional racism, the struggling company pulled the item from its stores and issued a profound apology.

“We are deeply sorry that the picture was taken and we also regret the actual print,” H&M said, according to Bloomberg. “Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”

NBA player LeBron James posted a revised version of the photo with the boy wearing a king’s crown on Instagram, telling H&M “[you] got us all wrong! And we ain’t going for it!”

“We as African-Americans will always have to break barriers, prove people wrong and work even harder to prove we belong,” he added.

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Rapper Sean “Diddy” Combs offered his own revised photo that featured the words “coolest king in the world.”

Canadian artist The Weeknd took to social media to announce that he was ending his collaboration with the company.

While there are few black citizens in Sweden, the country considers itself progressive in its views.

But that liberal stance did little to quell the onslaught of attacks. Here’s a sampling of other responses to the ill-fated ad from Twitter:

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Tom Tillison


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