L’OREAL’s Winona Ryder comeback commercial debuts at Globes – and it’s a HOT MESS!

Damaged goods no more.

Actress Winona Ryder created a stir over a L’Oreal commercial for a new hair care line run during the Golden Globe Awards show Sunday night.

Ryder, who is enjoying a comeback of her own with “Stranger Things,” starred in the commercial that declares damaged hair too can make a comeback.


The actress was awarded a Golden Globe in 1993 for “The Age of Innocence,” but she experienced a significant downward spiral in both her career and in life, to include an arrest in 2003 for shoplifting at Saks Fifth Avenue in Beverly Hills.

Image: Google images

The iconic actress enjoyed great success and acclaim in films like Tim Burton’s “Beetlejuice” in 1988 and starred alongside Johnny Depp in 1990 in another Burton classic, “Edward Scissorhands.” The two had a short-lived relationship that inspired Depp to get a tattoo – which was later altered – in her honor.

Image: Pinterest

Ryder made her screen comeback after the shoplifting incident and has steadily been making a “comeback,” garnering Golden Globe and SAG nominations for her latest work on the Netflix supernatural-horror series, “Stranger Things.”

Image: Screengrab Netflix

“Everyone loves a comeback. Damaged hair deserves one too,” the L’Oreal ad stated.

Sean Bryan, co-chief creative officer of McCann, New York, the ad agency behind the commercial, told AdAge Ryder was the perfect choice.

“We thought it would be great to celebrate timely comeback stories about women who are back on top of the world,” he said. “And there was nobody better to start with than Winona Ryder.”

The last time we saw Ryder at an awards show was in January at the 23rd Annual Screen Actors Guild Awards, where she stole the show with an array of bizarre facial expressions, prompting all to wonder exactly what she was drinking!

But the reaction on social media to the hair commercial suggested people liked the reveal aspect of the spot, but weren’t quite as thrilled with the tagline.

Here’s a sampling of responses from Twitter:





Tom Tillison


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