Fox News host Sean Hannity lost two more advertisers following his interviews with embattled GOP senate nominee Roy Moore.
Car manufacturer Volvo and hot dog company Hebrew National both reportedly pulled their ads. Hannity has now lost more than 5 sponsors over his Moore coverage, including Keurig, Reddi Wip,, 23andme, and Eloquii.
Hannity initially had some fun at one sponsor’s expense. His fans launched an epic boycott of Keurig over the weekend, smashing their coffee machines in protest.
Hannity has since urged them to stop destroying their coffee makers, saying Keurig was merely a pawn that was manipulated by the George Soros-funded activist group, Media Matters.
“[Keurig was] preyed upon by the most anti-free speech, pro-censorship group in the United States today…the radical leftist group Media Matters for America,” he said. “It launched yet another smear campaign against me to try to get me thrown off the air and get rid of all my advertisers.”
Hannity’s ‘laughing his a** off’ at fans smashing their Keurigs, promises these prizes for best video https://t.co/34T4QKm9Ix pic.twitter.com/dqP1FIvFWB
— Conservative News (@BIZPACReview) November 13, 2017
Here’s what’s happening: Liberals are furious that Hannity said Alabama senate nominee Judge Roy Moore deserves due process and is innocent of any charges leveled against him until proven guilty.
Hannity said if the sexual misconduct allegations against Moore are true, he should definitely step aside and leave the Senate race. However, Hannity explained:
Every single person in this country deserves the presumption of innocence. With the allegations against Judge Moore, none of us know the truth of what happened 38 years ago.
The only people that would know are the people involved in this incident.”
Media Matters and other liberals interpreted that to mean Hannity categorically backs Roy Moore, who has lost support from many Republicans over recent sexual misconduct accusations.
Meanwhile, radio show host Mark Levin claimed Hebrew National never advertised on Hannity’s show:
Actually, Hebrew National never has advertised on Hannity. So their statement is BS…. https://t.co/oPbzdDB0oq
— Mark R. Levin (@marklevinshow) November 14, 2017
Hi Ali –
We removed Hannity from our advertising plans. We will be sure to provide your feedback with our team. Our advertising is not intended to be an endorsement of or sponsorship of any particular program. Thank you.
— Hebrew National (@HebrewNational) November 13, 2017
As it is, Media Matters has been targeting Hannity for months. In June 2017, the group launched an unsuccessful campaign to get Hannity fired. That boycott failed to intimidate most of his sponsors.
Media Matters also played a key role in getting Bill O’Reilly fired from Fox News in April 2017 after pressuring 90 advertisers to pull their ads from O’Reilly’s top-rated show.
In response, the conservative watchdogs Media Research Center and the Media Equality Project said they had enough and are turning the tables on liberals.
“As long as Media Matters continues to attack conservatives, we will return the same kindness,” Melanie Morgan of Media Equalizer told Hannity in June.
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