An eye-popping gimmick by a group of beauty contestants with a serious message may have missed the mark.
Five contestants in Brazil’s famous “Miss Bumbum” pageant posed for a photo wearing nothing but 110 pounds of raw meat. The photo was supposed to be a form of protest against sexual harassment and was used on official invites to the event, the Huffington Post reported.
Organizers of the “beef-kini” photo shoot claim the picture sends the message that women are more than just pieces of meat. The protest was designed to stand in solidarity with others who’ve claimed to have been sexually harassed and abused in the wake of the sick Harvey Weinstein scandal.
“We are not just a piece of meat,” a contestant told Brazilan media, the Mirror reported. “We are blamed for being too sexy. And with Hollywood actresses, what was the excuse?”
The insanely popular 7-year old “Miss Bumbum Brazile” pageant seeks to find the best female derriere in the country. Strict requirements are taken into consideration like size and shape – and the bums must be all natural. Ironically, it sounds a lot like shopping for a steak.
The contest took place in San Paulo Monday night where scantily clad women had been taking over the streets in preparation.
If the meat bikini stunt sounds familiar, it’s because it’s not original. Pop star Lady Gaga famously wore a meat dress to the 2010 MTV Music Video Awards.
She also sported a meat bikini on the cover of Japanese Men’s Vogue.
Animal rights group PETA did not appreciate meat being worn as clothing. “Lady Gaga’s job is to do outlandish things, and this certainly qualifies as outlandish because meat is something you want to avoid putting on or in your body,” PETA’s Ingrid Newkirk said according to the Daily Mail.
“Meat represents bloody violence and suffering, so if that’s the look they were going for—they achieved it.”
So far, there’s been no major backlash on Bumbum Brazil’s “beef-kinis”, but you can bet it’s coming.
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