Miguel Caballero has reluctantly shot his wife twice in the past nine years.
The Colombian fashion designer has actually shot nearly 230 other people as well, all in an effort to market his high fashion line of bulletproof clothing.
Caballero’s 25-year-old clothing line company is based in Columbia and is being marketed under the name MC Armor in the U.S.. It expanded to Miami a few months ago, according to the Miami Herald. His interesting marketing strategy is designed to show that the stylish clothing is also very effective.
The T-shirts, sports coats and safari jackets are available in gun shops in Texas and California as well as Florida where Caballero’s wife, Carolina Ballesteros, is leading the company’s latest project in an effort to break into the US market.
“I swore to myself I would never do that again,” Caballero said, after he aimed his .38 caliber pistol at his wife, took a deep breath and shot her in the stomach in a promotional video for social media. “But she’s trying to open up the American market, and I’m helping her in every way I can.”
He dug out the bullet from the multiple layers of the top his wife had worn, and she proudly displayed the now mushroomed piece of lead.
“Now I know why doctors should never operate on their own family members,” Caballero said, visibly shaken from the experience.
The 49-year-old’s unconventional method of shooting hundreds to market the clothing has made him a “CEO celebrity in Latin America,” according to the Miami Herald. He has shot journalists, most of his employees, potential clients and even his lawyer. Street magician David Blaine became a target as well during a recent live stage show as Caballero hopes his strategy will eventually land him a spot in the Guinness Book of World Records.
The company’s flagship product is a patented lightweight and flexible bulletproof tank top that can be worn under clothing. Starting at $495, it is rated to stop .38-caliber, .22-caliber and 9-millimeter bullets, the Herald reported.
“We’ve been selling at gun stores, to Uber drivers, to doctors, lawyers, professors,” Ballesteros said, impressed with the reception the company has received from US buyers. “People have been very interested in the product.”
According to the Miami Herald:
When Caballero started the enterprise in the 1990s, Colombia was one of the most murderous countries in the hemisphere, and almost everyone seemed to be a potential target. It forced him to make some grim innovations: he produced bulletproof Bible covers for threatened priests, armored backpacks for school children, and once, as a special order, he made a bulletproof kimono.
But as Colombia has grown safer, Caballero has been forced to look abroad. With sales of $25 million last year, about 76 percent of his merchandise is exported.
“If we had to depend on Colombia for business, we would have gone broke a while ago,” he said.
Fans shocked by Montgomery Gentry singer’s death; audio reveals he knew chopper was going down
The 4,500-square-foot factory outside of Bogotá has 470 employees. While Mexico and Central America are its top markets, the company also has distributors throughout Africa and the Middle East and recently opened two stores in Iraq. But Caballero expects the U.S. to eventually become the company’s top market with its prolific number of gun owners and gun stores.
Wake up right! Receive our free morning news blast HERE
DONATE TO BIZPAC REVIEW
Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!
[email protected]
Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
- ‘Do not lose your life over a f-ing car!’ Brazen thieves tell homeowners to stay inside as they swipe Corvette - April 18, 2024
- Sworn in jurist in Trump hush money trial already dismissed as selection becomes growing nightmare - April 18, 2024
- INSIDER: ‘Speaks volumes!’ Biden ignored when he visits Pennsylvania gas station, stark contrast from Trump - April 18, 2024
Comment
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.
BPR INSIDER COMMENTS
Scroll down for non-member comments or join our insider conversations by becoming a member. We'd love to have you!
