Is it bad timing or a politically incorrect viewpoint?
A Father’s Day ad in Australia featuring a traditional family structure was not aired because it was seen as political intervention in the same-sex marriage debate.
The ad, titled “Our Children Our Future,” begins with a father singing a lullaby to his newborn child, which included egregious lyrics like “your mommy and daddy are a perfect team.”
The ad, set to run in the lead-up to a nationwide postal vote on same-sex marriage, is sponsored by Dads4Kids, a Christian organization that has run such ads for 15 years — Father’s Days is on Sept. 3 in Australia.
Dads4Kids has strongly opposed same-sex marriage in the past.
“These television commercials are simply a gentle encouragement to Australian dads, and an affirmation that they are an important figure in the lives of their children,” said group spokesman Ben Pratt in a statement.
But the ad did not run.
Free TV Australia, the industry group that represents commercial free-to-air networks, would not broadcast the ad because it “likely contained political matter,” News.com.au reported.
“It is extraordinary that this is where we have come to as a country; we can no longer celebrate Fathers’ Day without being forced to look at it through the lens of the same-sex marriage debate,” Pratt said.
“It’s a tragedy that a political motive is now implied in any mention of fatherhood,” he continued. “Not everything is about same-sex marriage.”
Technically, Free TV didn’t ban the ad, pointing to the Broadcasting Services Act, the industry group asked Dads4Kids to include a tag to “identify the body responsible for the commercial, including the speakers in the commercial.”
Dads4Kids said it did not have the financial means to recut the commercial to include the identification tag.
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