Reebok made a questionable business decision this past weekend, to alienate supporters of President Donald Trump when it decided to use a smug, condescending algorithm to school the president.
The athletic shoe company tweeted the algorithm, directed at the president, days after the left feigned outrage when President Trump told French first lady Brigitte Macron that she was in “great shape” and “beautiful.”
The president was raised in an era when complimenting a woman was not seen as an assault, so the guide may be useful for him if he wants to appease hypersensitive millennials. But it’s a safe guess that he doesn’t.
In case you were wondering when it IS appropriate to say, “You’re in such good shape…beautiful,”… THIS: pic.twitter.com/Z1cnnRD8Ut
— Reebok (@Reebok) July 14, 2017
According to the chart, among the times it is not appropriate to use the phrase “You’re in such good shape…beautiful,” is when “you are a world leader greeting the spouse of a head of state.”
The only time the guide says the phrase is fine to use is when you find a “forgotten action figure from your youth, unscathed after decades in your parents’ basement.”
Comedian Jim Norton quickly fired back at the company with one of its own ads showing a half-naked woman.
“Thank you, @Reebok, for your virtuous message about when it’s appropriate to complement a woman’s shape,” Norton wrote.
— Jim Norton (@JimNorton) July 15, 2017
And Norton was far from the only person angered by the company’s tweet.
O what nonsense. I detest Trump but would defend him on this one. Sad day when a quick complement is ‘harassment’. Live in the real world.
— IronChefBubbleGum (@ICBubbleGum) July 15, 2017
— Anti-Pedo Angela (@PGAngie1) July 15, 2017
You should stick with selling shoes and stay out of politics, just lost a customer.#MAGA
— Pam (@pmseever) July 15, 2017
I must have missed the Reebok chart on how Bill Clinton should treat women in the Oval Office.
— Deacon Tom Lang (@DeaconTomLang) July 15, 2017
— Rita Panahi (@RitaPanahi) July 16, 2017
Reebok: ‘It’s cool when we do it’ pic.twitter.com/05sq7LpAzY
— Chet Cannon (@Chet_Cannon) July 16, 2017
Won’t be buying any Reebok’s for my family anymore
You should have stuck to selling shoes
You may lose the red shaded areas as customers pic.twitter.com/vOdMmjRkYe
— Ex-Dem??Latina (@terrymendozer) July 15, 2017
— Blognificent Bee? (@BlognificentB) July 16, 2017
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