
All we have to do is simplify menu choices and everything will be OK.
New York Times columnist David Brooks appeared to equate confusing sandwich menus to the destruction of the American Dream.
In a piece published Tuesday called “How We Are Ruining America,” he described a recent luncheon date with a friend.
“Recently I took a friend with only a high school degree to lunch. Insensitively, I led her into a gourmet sandwich shop.”
“Insensitively”? Treating a friend to a gourmet lunch is now insensitive?

“Suddenly I saw her face freeze up as she was confronted with sandwiches named ‘Padrino’ and ‘Pomodoro’ and ingredients like soppressata, capicollo and a striata baguette,” he continued.
Sounds like the perfect opportunity to offer helpful suggestions and introduce her to delightful new tastes.
“I quickly asked her if she wanted to go somewhere else and she anxiously nodded yes and we ate Mexican.”
Opportunity lost.
It didn’t take long for that paragraph to attract attention.
this is an utterly insane graf from david brooks’s latest column https://t.co/Q1WOnGat9P pic.twitter.com/qK8zAVkOVu
— Max Read (@max_read) July 11, 2017
Pretty sure Frasier Crane must have said that at some point. Or maybe Niles.
— Micke S (@fawlty) July 11, 2017
It’s a good thing I took “Italian meats 101” at college.
— Alex Weprin (@alexweprin) July 11, 2017
for any woman who has ever felt overwhelmed or scared by a sandwich menu, david brooks is here for you sweetie. he’ll help.
— eve peyser (@evepeyser) July 11, 2017
A few believed Brooks’ sandwich shop story was just that — a story.
he made the whole story up
— maxlockie (@staphwriter) July 11, 2017
Slate’s Ben Mathis-Lilley offered this suggestion.
my new restaurant will restore the American dream pic.twitter.com/9RroVZN2HG
— Ben Mathis-Lilley (@BenMathisLilley) July 11, 2017
Hmm, maybe his friend’s confusion had nothing to do with her high school education after all.
Correction: A recent column stated that a middle class woman was intimidated by commonly available meats. The woman was in fact a vegetarian
— Joe Bernstein (@Bernstein) July 11, 2017
Finally one wondered why Brooks was writing about this when the rest of the liberal media outlets were so focused on the “Trump Jr.-Russian lawyer” non-story.
Biggest espionage scandal in American history, and Twitter is talking about David Brooks’ sandwich choices.
— David Frum (@davidfrum) July 11, 2017
And this one had the answer.
me: nothing could knock this donald jr. revelation out of the news cycle
david brooks: hold my sandwich
— Max Fisher (@Max_Fisher) July 11, 2017
Days after she meets with Don Jr, Russian attorney is pictured with Obama admin ambassador
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