An Alabama roofing company has created an internet buzz with a now-viral advertisement promising customers free assault rifles with the purchase of a new roof.
“Donald Trump says, ‘Make America great again.’ I say, ‘Make America gun again,'” co-owner Zach Blenkinsopp announces in the ad. “If you sign up for a new roof with Digital Roofing Innovations, you are going to get you a free AR-15 rifle after we complete the roof.”
Blenkinsopp steps out his car, pops open a can of beer and makes his announcement in the video ad wearing only a hat, American flag socks, shorts and cowboy boots.
Along with his co-owner Chris McGuire, the entrepreneur and Navy veteran who started his Decatur-based small business a year ago was looking for a way to capitalize on social media and local American pride to get some media attention with a small budget, according to WIAT-TV.
“We don’t have a huge budget right now for marketing, so what can we do that’s super cheap that might go viral and this was it,” McGuire said. “I posted this in extremely conservative Facebook groups and extremely liberal Facebook groups because I knew it would invoke emotion,”
He also cleared up some concerns by those critical of the ad.
“People are very concerned with us promoting violence, drinking with firearms… to kind of clear that up, nobody was drinking while shooting guns,” McGuire said.
Customers who purchase and pay for their roof will receive a voucher for a free AR-15 rifle. They will still need to go through the same background checks any gun owner would need to complete when purchasing the firearm.
The marketing strategy appears to be working as the business owners told WIAT that they have received calls from as far away as Australia. The ad also helped land them two commercial roofing opportunities and led to inquiries from many Alabama locals.
God Bless America https://t.co/YrBBGdqXtN
— Mark Hemingway (@Heminator) July 8, 2017
While some of the attention has condemned the promotion of guns, Blenkinsopp defended the ad in a state where people take pride in the right to bear arms.
“You get to choose what you believe in,” he said. “And if people don’t like it then we don’t care. We’re going to continue to do our business and take care of our customers.”
Those customers, and many other Americans, cheered them on.
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sign me up! i need a new roof and AR-15 asap
— george (@liberaltears88) July 7, 2017
— Paul Hiller (@atomicathletix) July 7, 2017
Good I’m a Liberal and I sure could use another gun?
— JoanofArc5.0♍ (@I_Spy_a_Russian) July 8, 2017
— Chris Cox (@_TheChrisCoxRTR) July 6, 2017
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