CNN’s ratings take a nosedive amid month of retractions, scandals and blunders

July 7, 2017 | | Print Article

Could things get any worse for CNN?

Following multiple blunders, scandals and missteps, the network saw its ratings slip to number 13 in cable television in the last week.

Measuring average audience size for June 26 to July 2, TV Newser posted the rankings Thursday showing CNN’s drop to 13th place while Fox News reigned at number one followed in second place by MSNBC.

The network pulled in only 711,000 viewers on an average day during the period, compared to 1.82 million for Fox News and MSNBC’s 1.34 million. According to analysis by The Daily Caller, CNN has been declining from the sixth to the thirteenth position over the past month, while Fox News has held its number one spot for past five TV Newser rankings. MSNBC has moved between the second and third positions for the same time period.

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While no one particular incident seems to be at the root of CNN’s ratings slide, the network has dealt with multiple incidents over the last weeks, culminating in a series of challenges during the last measurement period.

Three of the network’s journalists were forced to resign after CNN retracted an article falsely alleging President Trump’s adviser Anthony Scaramucci had links to Russia. Undercover videos released by James O’Keefe’s Project Veritas revealed a CNN producer admitting that the network’s coverage of the Trump-Russia narrative has been “mostly bullsh*t” and another video captured Van Jones admitting the Russia hoax is just “a big nothing burger.”

From airing a fake National Enquirer cover of Ted Cruz and his wife, to the latest scandal as the network sparked a firestorm of criticism for appearing to blackmail the social media user who created a parody video of a WWE fight between Trump and CNN, the self-proclaimed “most trusted name in news” paid for its decisions in its ratings.

CNN was watched by 1.0 percent of all households for the TV Newser’s week ending June 4, while Fox News was viewed by 2.0 percent and MSNBC pulled in 1.3 percent of households. But the most recent week’s numbers showed that CNN’s viewership slipped to just 0.8 percent of households, while Fox News’ viewership increased slightly to 2.1 percent and MSNBC’s to 1.5 percent of households.

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Time will tell if the ratings spiral continues for President Trump’s favorite “fake news” outlet.

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Frieda Powers

Frieda Powers

Senior Staff Writer
[email protected]

Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
Frieda Powers

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