Budweiser isn’t only the self-proclaimed “King of Beers,” it also has to be the undisputed king of producing video ads that stir the heartstrings.
Its latest effort was in collaboration with Folds of Honor, a non-profit that provides educational scholarships to the children and spouses of service members who were our fallen or disabled while in the service of the country.
In it, actor Adam Driver personally delivers news to a nursing student that her final year of study — which she estimated at nearly $44,000 — will be covered jointly by Folds of Honor and Budweiser.
Creativity said this of the “Star Wars” actor:
Driver used to be in the U.S. Marines himself, so he’s the perfect spokesperson to deliver the good news of a scholarship to the military family in Brodheadsville, PA. Daughter Hayley cannot afford nursing school after her father was wounded in the military, and has won one of the 2,200 scholarships Budweiser has helped fund with Folds of Honor, which helps the family members of wounded military veterans. As Driver delivers the news, it’s genuinely moving.
Juilliard-educated Driver found his biggest piece of fame working with Lena Dunham on HBO’s “Girls,” but don’t let that deter you. He more than made penance for that experience with this ad.
VIEWER WARNING: Get out the Kleenex before playing.
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This isn’t the first project that Driver has championed for the military. Watch the following documentary video:
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