Chris Pratt apologizes for ‘turn up the volume’ video; naturally, it was ‘offensive’ to deaf people

Actor Chris Pratt apologized in an Instagram video last week because he asked people to “turn up the volume” in a previous video.

The “Guardians of the Galaxy” star asked fans to “turn up the volume and not just read the subtitles,” on the previous video, as Instagram videos are muted by default.

Naturally, in 2017, some people managed to find that offensive.

After an uproar, Pratt made a new video. This time in American sign language as he apologized for being “insensitive.”

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Pratt explained that he only asked people to put the volume on “so people wouldn’t scroll past the video on mute, thus watching and digesting the information in the video.”

“HOWEVER, I realize now doing so was incredibly insensitive to the many folks out there who depend on subtitles,” Pratt’s post continued. “More than 38 million Americans live with some sort of hearing disability. So I want to apologize,” he said.

The actor wanted it to be known that he wasn’t being pushed to apologize by his management.

“As always, I control my social media. Nobody else. And I am doing this because I’m actually really sorry. Apologies are powerful. I don’t dole them out Willy-Nilly. This is one of those moments where I screwed up and here’s me begging your pardon,” he said.

But it’s the second apology he has given in several weeks.

Last month he apologized for saying that Hollywood was out of touch with “blue-collar” Americans.

Instagram does this thing where it mutes all the videos it shows and forces you to turn on the volume in order to hear them. (maybe because most people are watching those videos at work when they should be working and don’t want to get caught. I know that’s when I do it. ?) So when I made a video recently with subtitles, and requested that people turn up the volume and not just “read the subtitles” it was so people wouldn’t scroll past the video on mute, thus watching and digesting the information in the video. HOWEVER, I realize now doing so was incredibly insensitive to the many folks out there who depend on subtitles. More than 38 million Americans live with some sort of hearing disability. So I want to apologize. I have people in my life who are hearing-impaired, and the last thing in the world I would want to do is offend them or anybody who suffers from hearing loss or any other disability. So truly from the bottom of my heart I apologize. Thanks for pointing this out to me. In the future I’ll try to be a little less ignorant about it. Now… I know some of you are going to say, “Hey! Chris only apologized because his publicist made him!” Well. That is not the case. As always I control my social media. Nobody else. And I am doing this because I’m actually really sorry. Apologies are powerful. I don’t dole them out Willy-Nilly. This is one of those moments where I screwed up and here’s me begging your pardon. I hope you accept my apology. And on that note. Why doesn’t Instagram have some kind of technology to automatically add subtitles to its videos? Or at least the option. I did a little exploring and it seems lacking in that area. Shouldn’t there be an option for closed captioning or something? I’ve made them lord knows how much money with my videos and pictures. Essentially sharing myself for free. I know they profit. So… GET ON IT INSTAGRAM!!! Put closed captioning on your app. #CCinstaNow

A post shared by chris pratt (@prattprattpratt) on

Many on social media found the entire episode to be ridiculous.

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Carmine Sabia

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