Beer giant Heineken thinks that beer can bridge all divides.
At least, that is its claim with a new beer commercial showing that instead of fighting about politics, everyone will choose to sit down to discuss their differences over a beer… a Heineken, naturally.
The beer company has launched its “Worlds Apart” ad campaign to prove that when meeting one-on-one, people don’t usually let their differences turn them into enemies. Using the topics of transgenderism, global warming, and feminism, Heineken brings together people who stand on opposite ends of those topics to meet, work together, and discuss their differences.
Unlike the disaster that was Pepsi’s attempt to co-opt politics to sell its product, it appears that Heineken’s attempt to meld hot button political issues and product sales worked as far as liberals are concerned.
Many folks praised the ad:
— GOOD (@good) April 27, 2017
I don't normally promote ads, esp. not for beer, but this really is great. https://t.co/aXWxIbZneX
— Zoe Weil (@ZoeWeil) April 26, 2017
This Heineken "Worlds Apart" ad/short film is an early contender for commercial of the year. pic.twitter.com/NmvvgE89jm
— Matthew A. Cherry (@MatthewACherry) April 27, 2017
This was absolutely incredible. I'm in awe of Heineken right now. https://t.co/wXwwLPceeT
— Will work for oxtail 🥣 (@ThatDudeMCFLY) April 27, 2017
— Adweek (@Adweek) April 27, 2017
I needed to see this. Just wow. https://t.co/hTXJaOmOFP
— Karyn Maughan (@karynmaughan) April 27, 2017
But not everyone was feeling it. And at least one person on social media thought it promoted one side more than another.
Heineken, you can keep this false choice ass ad. Why again do we need to engage people who don't think trans identity is real? pic.twitter.com/XyZPYOvUDu
— 𝚑𝚒𝚜𝚙𝚊𝚗𝚒𝚌 𝚙𝚒𝚡𝚒𝚎 𝚍𝚛𝚎𝚊𝚖 𝚐𝚒𝚛𝚕 (@mathewrodriguez) April 26, 2017
What say you?
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