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Oof! Nivea discovers how to outrage most libs at once when it launches ‘White is Purity’ ad campaign

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The Nivea skin care company was forced to pull an advertisement that sent social media into a meltdown because of its alleged racism.

The offending product was a deodorant, and the ad stating “White Is Purity” was posted on the German-based company’s Middle East Facebook page with the caption: “Keep it clean, keep it bright. Don’t let anything ruin it.”

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Nivea was apparently caught off-guard as its marketing team must not have anticipated being slammed  for promoting white supremacy.

The company, owned by Hamburg-based Beiersdorf which also owns other skin care brands like Eucerin, pulled the advertisement on Tuesday and issued an apology.

“We are deeply sorry to anyone who may take offense to this specific post. After realizing that the post is misleading, it was immediately withdrawn,” the company said in a statement.

Coming on the heels of Pepsi’s epic fail of a video ad featuring Kendall Jenner diffusing a protest after offering a Pepsi to a police officer, it’s surprising that Nivea wasn’t more tuned in to the current social climate. Pepsi pulled their ad and apologized after the outcry.

Many Twitter users, however, defended the skin care company, blasting hypersensitive snowflakes for creating controversies where none exist.

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Frieda Powers


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