Wendy’s threw some savage shade at McDonald’s as the restaurant chain heated up its burger war trolling with its competitor.
McDonald’s announced in a video that it would be using fresh beef in their Quarter Pounder burgers at most of their restaurants by the middle of 2018.
Today we’ve announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef. pic.twitter.com/Bdf99ALlxw
— McDonald’s (@McDonalds) March 30, 2017
Wendy’s, which proudly states its meat is always “fresh, never frozen,” could not let the opportunity pass by and was the first to respond to the video posted on Twitter.
.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.
— Wendy’s (@Wendys) March 30, 2017
The social media team for Wendy’s continued with the zingers in response to online users’ comments.
@DFusions @McDonalds Only when the ice cream machine isn’t broken.
— Wendy’s (@Wendys) March 30, 2017
@DFusions @McDonalds It’s Lethal.
— Wendy’s (@Wendys) March 30, 2017
@Hairs36 @DFusions @McDonalds Oooooooh yeeeeaaah!!
— Wendy’s (@Wendys) March 30, 2017
@vidler1 @McDonalds We’ve always had it.
— Wendy’s (@Wendys) March 30, 2017
@ThePerezHilton @McDonalds Coming from you, this is the highest honor.
— Wendy’s (@Wendys) March 31, 2017
While McDonald’s didn’t address the Wendy’s remark directly, they offered up the same response to the many questions on their Twitter feed.
@andymke We will be replacing our current 100% beef patties for fresh beef in our Quarter Pounder burgers by mid-2018.
— McDonald’s (@McDonalds) March 30, 2017
@Sparky0914 Our 100% beef is ground, formed into patties & flash frozen to lock in freshness & flavor.
— McDonald’s (@McDonalds) March 30, 2017
@McDonalds Fresh beef as opposed to spoiled beef? Fresh beef as opposed to fresh kangaroo? What HAVE you been using in the 1/4 Pounders?
— Glen Segal (@MGHTYDX) March 30, 2017
@McDonalds @MGHTYDX get wrecked Glen
— Gage (@LadoEra) March 30, 2017
The Quarter Pounder “is right up there with the Big Mac as we think of iconic products,” McDonald’s USA president Chris Kempczinski said, according to USA Today.
“It’s where we have most demanding customers,” he said, explaining that this is just a beginning for the burger chain’s quest to improve sales.
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“By no means are we done. This is a first step,” Kempczinski said.
Meanwhile on Twitter, Wendy’s entertaining responses versus McDonald’s robotic PR proved over and again that it’s not only their meat that is “fresh.”
Wake up right! Receive our free morning news blast HERE
@Wendys @McDonalds pic.twitter.com/nDVetkL2bP
— GifJif (@GifJifApp) March 30, 2017
@Empire365 Flash freezing is an effective method of food preservation. This helps to maintain the quality and consistency.
— McDonald’s (@McDonalds) March 30, 2017
@jackshapira Our 100% beef is ground, formed into patties & flash frozen to lock in flavor. Check out today’s news: https://t.co/vUTdDSF1HK
— McDonald’s (@McDonalds) March 30, 2017
@Iamarnizzy Our 100% beef is ground, formed into patties & flash frozen to lock in freshness & flavor.
— McDonald’s (@McDonalds) March 30, 2017
@McDonalds pic.twitter.com/a8lhwUcGFM
— ShakariSBriggs (@ShakariSBriggs) March 30, 2017
@WeAre4Freedom @McDonalds Right?!
— Wendy’s (@Wendys) March 30, 2017
@Wendys @McDonalds Wendy’s, why you more salty than your French fries?
— silver (@xSilver7w7) March 31, 2017
@DStoneColdFox @McDonalds They’ll probably get back to us by mid-2018
— Wendy’s (@Wendys) March 30, 2017
@J_agushi @McDonalds A great flying eagle rhino wolf dragon.
— Wendy’s (@Wendys) March 30, 2017
Omg @ChrisCrocker and @Wendys pic.twitter.com/ZHhvMV9AuX
— Yashar (@yashar) March 30, 2017
@EySeason @McDonalds Maybe we won’t have to wait a year and a half then
— Wendy’s (@Wendys) March 30, 2017
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
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