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Jewelry store apologizes for billboard after fools like Chelsea Clinton are ‘offended’ by rocks … it’s insane!

A billboard for a North Carolina jewelry store has come under fire because some people think it encourages violence.

Spicer Greene Jewelers thought their sign was a simple “play on words” but in the current easily offended climate, it ended up sparking a backlash, according to WLOS-TV.

“Sometimes, It’s ok to throw rocks at girls…,” read the sign, which included photos of gemstones, or “rocks.”

The Asheville store advertised on the billboard at a high traffic area near Interstate 240 and caught the attention of many who criticized it.

Even Chelsea Clinton found a moment to be offended and weighed in with a tweet.

Ellen Perry, a teacher at UNCA and AB Tech, told WLOS she was planning a protest outside the store and would continue protesting until the sign is removed.

Spicer Greene Jewelers responded to the outrage with an apology on Facebook.

“We did not intend to cause controversy and our billboard communicated something we did not intend,” the business said.

Eva-Michelle Spicer, 28, and her husband Elliott, 27, took over the store, which has been in operation since 1926, four years ago.

“The billboard was intent to be a nostalgic thought of a childhood teaching,” Eva-Michelle Spicer said, according to WLOS. “That it’s not ok to throw rocks at girls, it’s not ok to throw rocks at anyone… It saddens me that it was taken that way, because it certainly wasn’t intended.”

Ironically, Spicer is a member of Women for Women, an organization that aims to “improve the lives of women and girls through women’s collective giving.” She has even fund-raised for Our Voice, an Asheville based crisis intervention and prevention agency that helps victims of sexual abuse.

Spicer announced that the store will donate 10% of sales through Sunday to Helpmate because “domestic violence and rape culture is not something to be taken lightly at all,”

Despite the apology from the business, many remained offended and called for the sign to be removed, which the owners plan to do with the next advertising campaign that was scheduled to begin in a few weeks.

In the meantime, countless Twitter users defended the sign and advised others to lighten up.

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Frieda Powers

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