Is the world ready for a Brawny woman?
The paper towel brand sure thinks so as it replaced the iconic Brawny man with a woman in honor of Women’s History Month.
Kudos @Brawny on #StrengthHasNoGender for Woman History Month, love this campaign. pic.twitter.com/J7GzIM4kvR
— Katharine Mobley (@KatharineMobley) March 3, 2017
Hello, Brawny Woman! Paper towel company replaces its iconic lumber jack on packaging to celebrate Women’s History Month pic.twitter.com/rmKfaJSHnO
— FOX & friends (@foxandfriends) March 3, 2017
Shoppers can now pick up the new packages featuring women wearing the classic red and black flannel shirt famously sported by the Brawny lumberjack man. The limited-edition eight-roll packages will be available in Walmart stores nationwide during the month of March, according to RealSimple.com.
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“Strength has no gender.” https://t.co/GeJLcE2Waa pic.twitter.com/ZNu3yaBijw
— Ryan Teague Beckwith (@ryanbeckwith) March 2, 2017
The packaging is part of the #StrengthHasNoGender campaign, which is in its second year, celebrating women in STEM fields (Science, Technology, Engineering, and Math).
Thank you for inviting me to be part of this inspiring campaign @Brawny #StrengthHasNoGender #WomensHistoryMonth https://t.co/IfXx8mz4uN
— VerniceFlyGirlArmour (@VerniceArmour) March 2, 2017
“Overall, what we hope to accomplish with this campaign is to promote conversation about what it means to be strong and resilient, and inspire women and girls everywhere to chase their dreams no matter what obstacles they may face,” Laura Knebusch, Vice President Marketing Activation at Georgia-Pacific, told RealSimple.com.
The campaign includes a series of short videos honoring the accomplishments of famous women, including Harriet Tubman, Amelia Earhart, and Serena Williams as well as others who have broken barriers in their fields.
Honored to join @Brawny in celebrating women who break down barriers #StrengthHasNoGender https://t.co/0jb8TleNZZ #Ad
— Serena Williams (@serenawilliams) March 1, 2017
Plenty of women were ecstatic about the nod to their gender.
SMART advertising from @Brawny for #WomensHistoryMonth!!! #StrengthHasNoGender #STEM https://t.co/R2tytnOfqq
— Brittany James (@bitty_boop) March 2, 2017
“Bless this paper towel brand” words I never thought I’d tweet, but you go Brawny! #StrengthHasNoGender https://t.co/OrEx38JeR2
— Sami McKenzie (@sami_mack) March 2, 2017
Yaaassss #Brawny! Love this ad! #StrengthHasNoGender #ItsTrue https://t.co/SM0V69cVGZ pic.twitter.com/IMcnRfDdG1
— Alicia Esperanza (@AliciaEsperanz) March 2, 2017
Nice change from females obsessed with housework to strong women role models. @Brawny #StrengthHasNoGender https://t.co/QAelqZrNPz
— Angad Kaur (@AngadKaurKhalsa) March 1, 2017
Yesss @Brawny ???? #StrengthHasNoGender https://t.co/sRvhqmWZp7
— Anastacia Young (@anastacia_liana) March 1, 2017
Love this @Brawny & @Walmart campaign! #strengthhasnogender ?? Woman on Brawny packaging – exclusive at Walmart! #BISummit @Brand_Innovator pic.twitter.com/exuJvcgPRM
— Emily McDonald (@emilydmcd) February 22, 2017
But the news wasn’t welcomed by ALL women.
::groan:: https://t.co/fPoS6pVjCr
— Kemberlee Kaye (@KemberleeKaye) March 2, 2017
@EmilyyNM can’t I just have some rolled perforated processed paper to wipe up the dog pee without ANOTHER political lecture? @brawny::sigh::
— out of Evens (@MilitaryRosary) March 2, 2017
If I was to refer to a lady as being “brawny” I’d get a face full of feminist outrage.
As it is, she’s kinda hot@molratty @JHolmsted pic.twitter.com/ZbAaxY0qzM
— Brad Slager ??? (@MartiniShark) March 2, 2017
In search of a real-life Brawny man. Is that too much to ask for?
— EmilyyNM (@EmilyyNM) March 2, 2017
@foxandfriends @Brawny don’t forget the black, gay, Christian, Muslim, Russian, German etc. companies are ridiculous with this crap ?
— Rick Benton (@Southpaw75nc) March 3, 2017
@foxandfriends @Brawny just make freakin paper towels & sell it at a great price stop trying to make political statements
— Rick Benton (@Southpaw75nc) March 3, 2017
@foxandfriends Cause most women identify as “brawny lumberjacks” while cleaning!!
— American Made (@Anjlefire) March 3, 2017
@foxandfriends I’d rather look at the Brawny man, than some chick dressed as a lumber jack.
— GoAskaMomma (@GoAskaMomma) March 3, 2017
Wonder what feminists’ reaction will be when they realize Brawny’s parent company, Georgia-Pacific, is a subsidiary of Koch Industries.
Brawny is owned by Georgia-Pacific, a subsidiary of Koch Industries. https://t.co/LSYcNErd2O
— Adam Hirsch (@theadamhirsch) March 2, 2017
@theadamhirsch Just had to go and ruin it! ; )
— InformNow (@InformedNow) March 2, 2017
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
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