For years Fox Business Network was known to many as the scrappy contender nipping at the heels of the older, more established CNBC. But these days it is Fox that it is the top dog topping CNBC in viewership for the fifth consecutive month.
Fox Business Network (FBN) earned 218,000 viewers between 9:30 a.m. and 5 p.m. in February, an increase of 59 percent over last year. Nielsen Media Research found that CNBC, though, dropped from 212,000 to 182,000 in the same metric, the Associated Press reported.
“That’s a startling change for a marketplace where CNBC was once considered the unquestioned leader,” the AP added.
For its part, CNBC claims that the Nielsen ratings are “deceptive” and they stopped using Nielsen because the service does not measure viewership in businesses.
FBN says its surge in the ratings was earned due to its powerhouse of daytime hosts: Maria Bartiromo, Stuart Varney, Neil Cavuto, Trish Regan and Liz Clama — all of whom started on CNBC. FBN also says that its programing takes a wider view of the business sector allowing hosts to talk of more than just stocks and mergers.
“We get that link between Wall Street and Main Street but, more importantly, to K Street,” said FBN’s lead anchor Neil Cavuto.
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