Not all retailers are caving into liberal pressure to drop Ivanka Trump’s clothing line.
Lord & Taylor, Macy’s, Dillard’s, and Belk continue to carry the Ivanka Trump label of clothing, accessories and jewelry, in spite of a vigorous #GrabYourWallet campaign aimed at boycotting anyone who carries products branded with the Trump name.
The retail chain said the decision was based on sales performance of the first daughter’s brand https://t.co/I91Zoix8WZ
— New York Post (@nypost) February 3, 2017
While Nordstrom claimed its decision was based on the line’s performance, stores like Lord & Taylor still carry a sizable collection of the products.
“We aim to a deliver a strong assortment of fashion,” Lord & Taylor said in a statement Friday, the Post reported. “We respect our customers’ right to choose the brands that work for them. In turn, our customers’ choices inform our decisions on which merchandise we offer.”
The retailer is offering more than 400 items from the first daughter’s line like a lizard cocktail bag for $150 and a leather satchel for $295. The products are available on the Lord & Taylor website and across its 50 stores.
Macy’s continues to carry many Ivanka Trump items on its website even though it severed ties with her father’s line during the presidential campaign over remarks he made about illegal immigration.
— BlessMyLiberty 🇺🇸 (@blessmyliberty) February 3, 2017
But Dallas-based retailer Neiman Marcus has pulled the line from its website and stores.
— ABC News (@ABC) February 4, 2017
“It’s possible that Ivanka Trump merchandise could sell at one place and not the other, but it’s very unlikely because that’s not what you usually see in product sales,” Richard Kestenbaum of New York investment bank, Triangle Capital, said.
“Nordstrom is probably making a political decision,” he added.
The first daughter left Washington D.C. with her children for the weekend after attending a meeting with business leaders at the White House on Friday.
Ivanka Trump is in the White House CEO meeting right now pic.twitter.com/NOlJc6bhpK
— Steve Kopack (@SteveKopack) February 3, 2017
The Ivanka Trump line of shoes seemed to be deeply discounted at Nordstrom Rack stores, like these in Ohio as well as handbags in a Manhattan store.
A representative from Trump’s fashion line responded Friday stating that business is still growing despite the boycotts.
“The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,” Rosemary K. Young, the senior director of marketing, said in a statement to Business Insider.
“We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains,” Young continued. “The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded.”
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