Unlike other department stores that have chosen to boycott products by Ivanka Trump, Nordstrom has announced it will not cave in to politics over sales results.
Products by the president-elect’s daughter have been dropped by some retailers as customers have joined the #GrabYourWallet movement, boycotting retailers that carry Ivanka Trump or Trump Organization products, according to Fortune.
@Veteran4Trump @muzikgirl11 @Nordstrom @IvankaTrump @Mediaite who would boycott that dynamic woman? SMH
— l (@lou527mpcoleo) November 26, 2016
But Nordstrom, caught in the middle with customers on both sides of the debate, said it is not making retail decisions based on political movements.
@StocksAlotTEMP @Nordstrom @Mediaite @latimes @nytimes @FoxNews @realDonaldTrump Stop the hate & bullying,we will buy Ivanka Trump products pic.twitter.com/DEV8I3d4aL
— Bianca Richmond King (@bianca_kings) November 26, 2016
The company’s co-president Pete Nordstrom sent an email to employees on Monday reaffirming the retailer’s intention to keep selling the Ivanka Trump brand.
@Veteran4Trump @Nordstrom @IvankaTrump @Mediaite another reason I love shopping at @Nordstrom everyone is treated with respect.
— Nancy (@nancytm613) November 26, 2016
@Veteran4Trump @Nordstrom @IvankaTrump @Mediaite Good! I’m buying another pair of shoes next week. Nordstrom got class to do that!?
— Filipino 4 Trump (@nins0224) November 26, 2016
“We’ve heard from customers, including some who are long time loyal customers, threatening a boycott of Nordstrom if we continue to carry the line,” he wrote in the email obtained by Fortune. “Similarly, we’ve heard from customers who say they will boycott Nordstrom if we stop carrying the brand. This is a sharply divisive subject. No matter what we do, we are going to end up disappointing some of our customers.”
@Veteran4Trump @Nordstrom @IvankaTrump @Mediaite Why boycott her ? Are people that stupid? Thanks Nordstrom for supporting her.
— Cool grandma (@CSL1958) November 26, 2016
@StocksAlotTEMP @Nordstrom @Mediaite Nothing like a company that knows a winning brand. Looks like I’m shopping at @Nordstrom for my girls
— Deplorable Brian (@osully70) November 26, 2016
@StocksAlotTEMP @sewpc123 @Nordstrom @Mediaite People demanding they drop her line have never even been in the store
— rogpeck (@rogpeck2002) November 26, 2016
Nordstrom explained that “Every single brand we offer is evaluated on their results—if people don’t buy it, we won’t sell it.” And the retailer has concluded that the product line is successful.
“We strive to be agnostic about politics and to treat all our customers with respect,” Nordstrom wrote.
If Twitter response is any indication, it appears the company just gained a lot more shoppers.
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@StocksAlotTEMP @Nordstrom @Mediaite Maybe now I’ll buy everything at Nordstrom and return everything at those other dumps.
— RL McCoy (@RLMcCoy11) November 26, 2016
@StocksAlotTEMP @Nordstrom I think Santa ? would agree that I’ve earned a new handbag this year ? ?…I’ll be checking Nordstrom out.
— America First ?? (@FLlovesTrump79) November 26, 2016
@StocksAlotTEMP @Nordstrom @Mediaite great news guess whos gonna get a nice retail buying surge as the gdp & economic revival kick in
— Pragmatic Republican (@An_Investigator) November 26, 2016
@StocksAlotTEMP @Wildkattz @Nordstrom @Mediaite I will support Nordstrom because of this!
— Sharon DiPietro (@sharond315) November 26, 2016
@StocksAlotTEMP @pambesteder @Nordstrom @Mediaite I had my wife and daughters by 10 pairs of @IvankaTrump ‘s shows. I support MAGA.
— Phil Baratelli (@pbaratelli) November 26, 2016
@Veteran4Trump @Nordstrom @IvankaTrump NORDSTROM DOESNT HIRE ANY DUMMIES! FAR FAR FROM IGNORANT.
— Deplorable Kathy (@Kathyco44813484) November 26, 2016
@Veteran4Trump @Nordstrom @IvankaTrump @Mediaite Ok Trumpsters find out who dropped her and we will drop them. Remember power of the purse
— Cool grandma (@CSL1958) November 26, 2016
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
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