Phillip Stucky, DCNF
The Republican National Committee invested very heavily in voter targeting and voter registration, and the efforts were incredibly successful, according to an RNC press conference Monday.
The RNC launched an aggressive email campaign that sent out over 2.5 billion emails that had two goals: register voters and raise money. The GOP voter registration website guided 825,000 individual voters to register to vote, at a cost of 6 cents per voter registration.
Additionally, the RNC fundraising email campaign was also very successful. The program cost the party $1.5 million a day in the final months of the campaign, and Republicans made positive returns every day of the campaign.
The party participated in intense voter data research starting after the 2014 election which gave control of the Senate and House to Republicans. Chairman Reince Priebus invested millions in the program, and allowed any Republican candidate access to the information free of charge, allowing down-ticket races to spend more and more money doing other types of campaigning, not on their own data research.
The RNC turned out many more early voters and registrations than Democrats did early in the race, setting the tone for now President-elect Trump to surge past the required 270 electoral votes.
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